ethnography is arguably the best way to describe the global-to-local transformations that miller identifies in trinidad, but this particular study does a very poor job doing it. miller consistently draws attention to the limits of his study, specifically making good on his promises to ensure the anonymity of the individuals working in the soft-drink advertising business. but miller replaces ethnographic substance for hypersensitive ethics, which results in an overly generalized, and barely believable account. one gets the sense that miller treats the people in his study much like the various advertisement genres he also analyzes. who are the people miller works with, and where are they in his text? although miller's own voice dominates the majority of this "ethnography," it does offer thoughtful contributions to how we understand notions of consumption, production, and markets and capitalism (and the differences between them) by showing the specific processes through which they have emerged and are maintained in 1990s trinidad.