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Capitalism: An Ethnographic Approach (Explorations in Anthropology)
 
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Capitalism: An Ethnographic Approach (Explorations in Anthropology) [Hardcover]

Daniel Miller


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Daniel Miller
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'an important contribution to the anthropology of capitalism. It succedds in telling a fascinating, if not unique, story about the culture of capitalism in Trinidad and points to several topics where future research is required. The book will be of interest to students of economic and cultural anthropology, global studies, critical theory, and Caribbean studies.' American Anthropologist 'Miller offers a challenging assessment of the direction of contemporary capitalism.' The Front Table 'Capitalism is full of insights, observations, and practical (as opposed to abstract) theory. It is a book which makes us think, a book that is relevant to the world in which almost all anthropologists now live. [...] Anthropology needs more books like this.' The Australian Journal of Anthropology

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This provocative book challenges many of our ingrained assumptions about the direction of contemporary capitalism and offers fresh perspectives that will inform the development of a new and relevant political economy for our times. The complex and often contradictory world within which modern commodities are produced, sold and consumed is set within the larger context of transnational business and economic developments. The importance of factors such as profitability and globalization is highlighted, and a sophisticated analysis of the contradictions and ironies of the world of modern commodities emerges. Trinidad provides an ideal setting for this study, given its recent oil boom and recession and the subsequent experience of both wealth and poverty.

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1 of 1 people found the following review helpful
too much observation, not enough participation 8 Nov 2009
By landon yarrington - Published on Amazon.com
Format:Paperback
ethnography is arguably the best way to describe the global-to-local transformations that miller identifies in trinidad, but this particular study does a very poor job doing it. miller consistently draws attention to the limits of his study, specifically making good on his promises to ensure the anonymity of the individuals working in the soft-drink advertising business. but miller replaces ethnographic substance for hypersensitive ethics, which results in an overly generalized, and barely believable account. one gets the sense that miller treats the people in his study much like the various advertisement genres he also analyzes. who are the people miller works with, and where are they in his text? although miller's own voice dominates the majority of this "ethnography," it does offer thoughtful contributions to how we understand notions of consumption, production, and markets and capitalism (and the differences between them) by showing the specific processes through which they have emerged and are maintained in 1990s trinidad.

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