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Review
Sandler's new book engagingly captures his nururing energy as a great student of human behaviour, all of which results in a fabulous system of what drives people to buy products. The step by step approach results in a usable, practical guide to raise everyone's level of professional selling. --Dr. Ralph A. Sair, Founder, Sairco, Inc.<br /><br />David Sandler's sales principles are the best. This book, packed with powerful, revolutionary ideas, will take its place on bookshelves everywhere alongside classics in the field such as 'Think and Grow Rich!' 'The Greatest Salesman in the World,' and 'How to Win Friends and Influence People.' --Richard S. Newcombe, President and CEO, Creators Syndicate<br /><br />David Sandler's book is excellent and long overdue, for both sales people and sevice/support people. Our payoff for universally integrating the Sandler System into our culture over the last twelve months has been tremendous. Affinitec has seen a 260 percent increase in individual sales rep performance! We have adopted the communication skills Sandler teaches in our support organization, also with great success. --R. Scott Davis, President, Affinitec Corporation
David Sandler's sales principles are the best. This book, packed with powerful, revolutionary ideas, will take its place on bookshelves everywhere alongside classics in the field such as 'Think and Grow Rich!' 'The Greatest Salesman in the World,' and 'How to Win Friends and Influence People.' --Richard S. Newcombe, President and CEO, Creators Syndicate
David Sandler's book is excellent and long overdue, for both sales people and sevice/support people. Our payoff for universally integrating the Sandler System into our culture over the last twelve months has been tremendous. Affinitec has seen a 260 percent increase in individual sales rep performance! We have adopted the communication skills Sandler teaches in our support organization, also with great success. --R. Scott Davis, President, Affinitec Corporation
David Sandler's sales principles are the best. This book, packed with powerful, revolutionary ideas, will take its place on bookshelves everywhere alongside classics in the field such as 'Think and Grow Rich!' 'The Greatest Salesman in the World,' and 'How to Win Friends and Influence People.' --Richard S. Newcombe, President and CEO, Creators Syndicate
David Sandler's book is excellent and long overdue, for both sales people and sevice/support people. Our payoff for universally integrating the Sandler System into our culture over the last twelve months has been tremendous. Affinitec has seen a 260 percent increase in individual sales rep performance! We have adopted the communication skills Sandler teaches in our support organization, also with great success. --R. Scott Davis, President, Affinitec Corporation
Product Description
Traditional selling techniques - frequently taught at seminars and on late-night cable television - are the norm in professional selling, but just about everyone in sales today agrees that these antiquated techniques simply don't work. Every sales prospect has heard the old techniques countless times before, and most know what a salesperson is going to say even before the presentation begins! That's why prospects can so easily control a sales call - and destroy the salesperson's self-esteem in the process. Prospects never controlled David Sandler or anyone who masters his groundbreaking selling techniques. In 'You Can't Teach a Kid to Ride a Bike at a Seminar,' you learn to master the seven key sales principles of the Sandler Selling System - and how and when to use them. You don't have to be subservient, forfeit your self-esteem, or fake enthusiasm about your product or service. And you never have to lie! In this remarkable guide in hand you wil learn: * How to conquer the 'selling dance' that always occurs betwen salesperson and prospect * How to condition yourself for a sucessful career in sales, regardless of what you sell * Why the prospect can mislead you and what you can do about it * Why seminars are a quick fix that's good for only a day or two, and how ongoing reinforcement training is the key to success And much more!
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Hardcover
I've been in software sales for 10 years & took Sandler training 4 years ago. My sales rocketed 100%!. When I saw the book I had to have it, it's all the Sandler training in a nutshell. No book of closes, no old school hard sell. This book will truley teach you to basically steer the boat through Sandlers sales technique and let the prospect do the work and sell themselves. Order it now, I guarantee you won't be able to put it down!.
5 of 5 people found the following review helpful
Format:Hardcover
I have been in sales for over 26 years and attended more workshops then I really want to admit. This book, has given me very tasty food for thought to digest and it has covered many many facets of the selling game in a very very non-threating way.. Thank you very much for a well written and easy to understand book.. To use a already coined phrase, I give you "Mega Dittos" for being part of the sum total that helped me achieve a six figure income.... :-)
5 of 5 people found the following review helpful
Format:Hardcover
Sandler's book is a critical piece of the Sandler Selling System's overall training strategy. It shows you that training as a true sales professional is much like that of other highly successful professonals (i.e Doctor's, Accountants, Engineers, etc.). Training must be ongoing and lifelong for anyone to become the best. This book is a great part of the overall reinforcement element neccessary to fully "own" the unique, real-world and simple selling system originated by Sandler. Absolutely the best selling system out there.
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Most Recent Customer Reviews
Powerful Selling Advice
Great book. References to 'selling today' are dated as book written several years ago.
The structure I like, it's comprehensive. Read more
The structure I like, it's comprehensive. Read more
Published 19 months ago by R. W. Johnston
A Revelation
I was fortunate enough to win a copy of this book last week. It is by far the best book I have ever read on "sales" and I have a bookshelf filled with books newsletter from many... Read more
Published on 10 Oct 2009 by Cjgreenfield
You can't teach a kid to ride a bike at a seminar
One of the best books I have ever read regarding making a sales presentation. The chapter about finding "the pain" should be read once a month for a year by any... Read more
Published on 9 Feb 2009 by John Heaton
Very easy to read and implement
While the constant smacking down of traditionalists grew tiresome, I did find that this book was extremely easy to read and well worth the time that I invested.. Read more
Published on 26 Mar 1999
A not so different approach to selling.
In the book many references were made how traditional techniques do not work, and that they are too old. They are old because they work. Read more
Published on 21 Mar 1999
A not so different approach to selling.
In the book many references were made how traditional techniques do not work, and that they are too old. They are old because they work. Read more
Published on 21 Mar 1999
An absolutely different strategy that actually works
This system is absolutely revolutionary. It is different at a foundational level from any other sales method that I have ever heard about...and it works consistently. Read more
Published on 10 Jan 1999
Outstanding approach to sales for any product or service.
The Sandler Sales approach makes sense. I had listened to some Sandler tapes prior to reading the book, but the book helped reiinforce the Sandler system. Read more
Published on 12 Aug 1998
Feature, Benefit, and Advantage Sellers move over.
Feature, Benefit. and Advantage sellers move over. Stop talking about your stuff and start asking the client about his PAIN. Read more
Published on 9 Aug 1998
Integrity-based, relationship building selling system
I put off reading this book for months. Reading another how-to, self-help autobiography was like a trip to the gym: I knew I should, but it could always wait. Read more
Published on 3 Nov 1996
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