Grounded in business theory with clear explanations of topics such as the long tail effect and the business lifecycle of an eBook, Can't Sell, Won't will give you the understanding of the market you need to make the most of your eBook.
Theory and practice converge with a series of practical tips on everything from Social Media to Branding and even how to manage the professionals you need (such as artists and editors) to make your eBook a success.
Extensive commentary will help you decide which of the many promotional techniques available best meet your needs, and your budget.
If you're looking for a lucid explanation of everything you need to know to build a solid foundation for your eBook then look no further. Can't Sell, Won't Sell is the must have marketing text for all authors.
Last updated: 22nd August 2012 (to cover new Indian Kindle store).