Canon PowerShot SX210 IS Digital Camera - Purple (14.1 MP, 14x Optical Zoom) 3.0 Inch PureColor LCD

The ultimate travel compact. Impressively equipped with a 14x wide-angle zoom.

The sleek, compact 14.1 Megapixel PowerShot SX210 IS offers intelligent shooting power with a 14x wide-angle zoom, so you can really get close to the action. Choose improved Smart Auto for effortlessly great results across a wide range of shooting conditions or switch to manual control mode for full aperture and shutter speed settings and creative control.

Get closer to the action with a 14x wide-angle zoom lens. Click here for a larger image

A 14x optical zoom gives a wide choice of framing options and Canon's 4-stop optical Image Stabilizer with Dynamic Image Stabilization gives crisp, clear images throughout the zoom range. Meanwhile a bright, bold 3.0" (7.6cm) PureColor II G LCD with toughened scratch resistant glass makes shooting and playback a genuine pleasure.

The DIGIC 4 Image Processor keeps it all looking sharp with a host of intelligent Canon technologies including Face Detection and Motion Detection for stunning images every time; a new Smile and Wink Detection Self-Timer for easy group shots and self portraits; and automatic Red-eye Correction. For great shots in tricky lighting conditions a new low light mode and Canon's i-Contrast correction offer improved contrast and greater detail.

What's more the camera's video capability has been improved with powerful new movie shooting features so you can quickly and easily shoot smooth HD movies with stereo sound at the touch of a button. When shooting videos you can now enjoy all the advantages of Smart Auto and Dynamic Image Stabilization for the highest movie quality every time and thanks to a low noise lens motor you can also use the cameras 14x optical zoom during filming.

Plus you can easily upload your movies to sharing sites like YouTube, thanks to Canon's free web uploader software. The PowerShot SX210 IS also incorporates dedicated menu support functions for the next-generation SDXC memory cards as well as for Eye-Fi cards, which enable you to easily upload images from the camera to online sharing sites via the Eye-Fi server without the need for a PC.

Get great group shots. and landscapes with the versatile 28mm wide-angle lens Click here for a larger image

More creative options - near or far
Enjoy great group shots and landscapes with a greater sense of space and capture images of distant subjects in stunning detail thanks to the 28mm wide-angle 14 x optical zoom lens. With a wide-angle lens you capture a much wider field of view and have the power to create photos that really catch the eye of the viewer. It can give you a much stronger depth of field - so you can make a feature of both foreground and background and exaggerate perspective for a truly three-dimensional sense of depth. The wide-angle lens is also excellent for adding impact to a foreground subject. Meanwhile the 14x zoom lets you get up close and personal with faraway objects. Camera shake can be an issue with zoom lenses but Canon's market-leading Dynamic Optical Image Stabilisation gives you a 4-stop advantage and ensures that you can capture steady shots throughout the zoom range

Take full control of your aperture and shutter speed for more creative images. Click here for a larger image

A camera you can grow with
The versatile PowerShot SX210 IS offers three shooting modes to meet the needs of the whole family. In Easy Mode the camera automatically selects all the camera settings except flash and reduces on-screen icons for ultra-simple shooting - ideal for beginners or children.

Smart Auto mode allows the camera to intelligently select the appropriate settings so you can concentrate on your subject. Advanced Scene Detection Technology automatically analyses shooting conditions - detecting people, distance, brightness, colour and movement information -then selects the one that offers the perfect settings from 22 specially defined scenes. So whether you're filming fireworks, a captivating sunset, your child on stage and in the spotlight or friends playing football in the park you can be confident you're getting the perfect image.

Experienced users also have the option to take photos in Manual Mode. With full control over aperture and shutter speed settings you can really make your photos your own, exploring not only the full potential of this powerful camera but also the limits of your own creativity.

Smooth, stunning HD movies
The PowerShot SX210 IS lets you record video with stereo sound in beautiful high definition (1280 x 720 pixels) and thanks to a new Dynamic Optical Image Stabiliser mode your movies will always have a smooth, professional look. Switch easily from Standard Mode to Dynamic Range when you want to stabilise heavy hand shake on the move, for example when shooting from a moving car or when walking or climbing up and down stairs.

With a new low noise lens motor you can also take full advantage of the 14x optical zoom while filming - offering you the versatility to really explore your creative options and get up close and personal, even with far away subjects, for example at sporting events or concerts. Meanwhile Smart Auto Scene Detection Technology has been extended to movie mode for great results every time.

The large bright 3.0" (7.6cm) PureColor II G LCD screen helps you frame your movies and also provides a clear, bright viewing screen so you can share them with friends. Or you can connect, using a mini HDMI cable, for playback on a HD widescreen TV with no loss of quality. Either way you and your friends will be amazed by the results.

Easy YouTube uploader
For fast and easy uploading of your video clips to sharing websites like YouTube, Easy Web Upload software is included free in the box. This displays your movie clips and can store your YouTube log in details, so you can just select your clip and upload with one click.

New scene modes allow you to create fish eye lens and miniature effects. Click here for a larger image

Choice of manual shooting modes
With the PowerShot SX210 IS, you also have the option of selecting from a full range of manual shooting modes that you can count on for exact focus no matter where your subject is in the frame. Simply select the mode you want and let the camera take care of everything else, ensuring breathtaking, exhilarating pictures even when shooting conditions are tough.

New scene modes allow you to easily expand your photographic results. These include Miniature effect, which reproduces the effect of a very narrow depth of field transforming normal landscapes into miniature look-alikes; and Fish Eye, which reproduces the effect of a fish eye lens in three different levels of intensity. There are also two new photo effect modes: Super Vivid and Poster Effect.

Canon's Intelligent Contrast Correction automatically adjusts for the best image. Click here for a larger image

Improved shots in tricky lighting situations
The PowerShot SX210 IS features a new low light mode for use in places such as museums, parties and candlelit restaurants where you can't, or don't want to, use flash - automatically allowing you to capture atmospheric shots at a reduced resolution.

Meanwhile Canon's i-Contrast feature offers improved contrast and greater detail in tricky lighting conditions. Available in either shooting or playback mode, i-Contrast analyses the exposure, dynamic range and other image characteristics of a shot then adaptively increases the gain in dark areas to produce heightened detail in those regions. It does this without blowing out correctly exposed parts of the image, while the camera's noise reduction technology ensures minimal noise in the adjusted areas.

Smart Flash Exposure intelligently adjusts to give just the correct amount of fill. Click here for a larger image

Smart Flash Exposure
Smart Flash Exposure improves natural and ambient lighting in every shot, intelligently adjusting flash exposure to suit the subject and the shooting conditions. In daylight, for example, Smart Flash Exposure will detect and eliminate harsh facial shadows created when light reaches people at an angle, automatically engaging the flash to brighten up any poorly lit features. Flash power is also controlled during macro shooting, preventing over exposure and retaining image detail of subjects shot from a very short distance.

Easy groups shots and self portraits with Smile and Wink detection
Smart Shutter mode brings you a new Smile and Wink Detection Self-Timer that makes taking group photos and self-portraits easier than ever - and with no rush. Once the shot has been set up, the camera records the number of faces detected in the frame when the shutter is depressed and the self timer started - it then waits not only for an extra face to get in the frame but for that face to wink or smile before releasing the shutter automatically. You can set the camera to take the shot anytime from 2-10 seconds after the wink or smile for the perfect picture every time.

With Eye-Fi cards you can upload direct to the web without the need for a PC. Click here for a larger image

SDXC and Eye-Fi card support
The PowerShot SX 210 IS incorporates dedicated support functions for the next-generation SDXC memory cards as well as Eye-Fi cards. SDXC cards are for high capacity storage of up to 2TB (2 Terabytes = 2,000 Gigabytes) while Eye-Fi are the first memory cards with their own Wi-Fi transmitter that allow you to effortlessly transfer pictures or videos directly from the camera to online sharing sites via the Eye-Fi server without the need for a PC. You can also send movies wirelessly to your own PC and customize not just where your pictures and movies are sent but also how you want them organised.

Shoot with confidence
Easy Hints & Tips provides onscreen guidance so even beginners can operate the camera with confidence right from the box. Menu explanations are always easy to understand and when settings are changed, the relevant icon displays in an easy-to-see orange colour adding up to a sophisticated and pleasant operating experience.

Power efficient with quick recharge
The PowerShot SX210 IS runs off an intelligent rechargeable Li-Ion battery that will give you hours of shooting pleasure and is quick and easy to recharge.

A world of advantages with Canon technology

Rich razor-sharp images - every time
The lens is the most important part of any imaging device and all Canon cameras incorporate lenses designed and manufactured by Canon to the most exacting standards - lenses based on over 60 years of experience for outstanding results.

The outstanding quality of Canon lenses is underscored by their use in most broadcast applications. For example programs like Coronation Street, Casualty and X Factor and nature documentaries like The Blue Planet and Life, as well as the majority of outside broadcasts in the UK, are all recorded using Canon's state-of-the-art broadcast lenses.

An advanced Optical Image Stabilizer keeps moving subjects in sharp focus. Meanwhile framing, reviewing and sharing shots is made easy with a bright 3.0" (7.6cm) PureColor II G LCD screen, which gives you a wide viewing angle, when shooting or viewing, and incorporates a Night Display mode to aid visibility in low light as well as a selectable Grid Line display to help you compose the perfect shot. It also has a new tempered glass cover that is resistant to scratches and breakage.

A resolution of 14.1 Megapixels allows you to capture every scene in rich detail, ensuring large prints - even of cropped pictures - retain high image quality.

Fast, intelligent processing and superb image quality
Canon's most advanced image processor, DIGIC 4, lies at the heart of every Canon digital camera and delivers exceptional processing speeds, responsive operation and advanced noise reduction. It also makes possible intelligent Face and Motion Detection technologies, which find and track moving subjects until you're ready to shoot, adjusting the camera settings for optimal results. Advanced Noise reduction ensures richly detailed clean images even at high ISO speeds.

With Face Detection up to 35 faces can be detected in each shot and focus, exposure, flash setting and white balance are all automatically adjusted for optimal results with natural-looking skin tones. Face Select & Track allows a single face in a crowd to be selected and tracked as the main subject while Motion Detection Technology uses changes in scene information and scene brightness to accurately identify subject motion. The optimal ISO level is then set automatically to minimise blur and maximise image quality. Automatic Red-eye Correction is available in both shooting and playback mode and accurately removes the red-eye effect caused by flash.

Offering a compelling blend of photographic features and effective technologies, the 14.1 Megapixel IXUS 210 combines an ultra wide-angle 24mm lens with 5x optical zoom, advanced touch screen and HD movies in a stylish metal body.

The massive 3.5 inch (8.8cm) PureColor II high resolution LCD full touchscreen ensures framing and playing back your images is both easy and enjoyable. Meanwhile the quality of those images is assured thanks to a host of new and improved intelligent Canon technologies.