Canon PowerShot A495 Digital Camera - Blue (10MP, 3.3x Optical Zoom) 2.5 Inch TFT Screen

Pocket-sized fun, relaxed simplicity
Simple to use and easy on the pocket the PowerShot A495 has a compact, lightweight design that means you can take it with you wherever you go. Operation also has a relaxed simplicity that make it a natural for beginners and everyone else who wants the perfect combination of style and convenience.

The 10.0-megapixel resolution and 3.3x optical zoom make it easy to capture every scene in dazzling colour and brilliant detail, while Smart Auto automatically selects the perfect settings so you can concentrate on your subject. The DIGIC III Image Processor keeps it all looking sharp with Face and Motion Detection technologies, a Face Detection Self-Timer and automatic Red-eye Correction. For great shots in tricky lighting conditions a new low light mode and Canon's i-Contrast correction offer improved contrast and greater detail. Meanwhile a bright, bold 2.5" LCD makes shooting and playback a genuine pleasure. To complete the picture you can also take smooth 30fps VGA video clips, which you can easily upload to sharing sites like YouTube, thanks to Canon's free web uploader software. The PowerShot A495 also incorporates support functions for the next-generation SDXC memory cards as well as Eye-Fi cards.

Simply point and shoot
With the PowerShot A495 dramatic, personal pictures have never been easier to shoot and share. Controlled by a simple button layout, this 10.0-megapixel camera allows you to easily capture every scene in rich detail, ensuring oversize prints - even of cropped pictures - retain a high image quality you'll be proud display. Meanwhile the 3.3x optical zoom lens lets you frame every picture perfectly.

Smart Auto for the perfect picture

Advance Scene Detection Technology gets the best from difficult shooting conditions. Click here for a larger image

When you're taking pictures, the only thing you want to think about is your subject. Setting the PowerShot A495 to Smart Auto mode allows the camera to intelligently select the appropriate settings so you can do just that. Advanced Scene Detection Technology automatically analyses shooting conditions - detecting people, distance, brightness, colour and movement information - then selects the perfect settings from 18 specially defined scenes. So whether you're photographing flowers, fireworks, a captivating sunset or friends in the park you can be confident you're getting the perfect image.

But Smart Auto is more than just scene detection. With moving subjects Servo Auto Focus/Auto Exposure (AF/AE) is in continuous operation so they are always in focus and correctly exposed and you never have to miss a shot. For close ups the camera automatically switches to macro mode for sharp shots while Smart Flash Exposure optimises exposure and flash controls to ensure your subject is perfectly lit and dark and light areas are accurately reproduced.

Choice of manual shooting modes
With the PowerShot A495, you also have the option of selecting from a range of manual shooting modes that you can count on for exact focus no matter where your subject is in the frame. Simply select the mode you want and let the camera take care of everything else, ensuring breathtaking, exhilarating pictures even when shooting conditions are tough. A special 1cm Super Macro mode even allows you to capture small-scale detail from as close as 1cm away.

There are also two new photo effect modes: Super Vivid, which adds vibrant colours to photos for a dramatic result; and Poster Effect, which gives a retro feel to photos by creating a poster-like effect.

Canon's Intelligent Contrast Correction automatically adjusts for the best image. Click here for a larger image

Improved shots in tricky lighting situations
The PowerShot A495 features a new low light mode for use in places such as museums, parties and candlelit restaurants where you can't, or don't want to, use flash - automatically allowing you to capture atmospheric shots.

Meanwhile Canon's i-Contrast correction offers improved contrast and greater detail in tricky lighting conditions. Available in either shooting or playback mode, i-Contrast analyses the exposure, dynamic range and other image characteristics of a shot then adaptively increases the gain in dark areas to produce heightened detail in those regions. It does this without blowing out correctly exposed parts of the image, while the camera's noise reduction technology ensures minimal noise in the adjusted areas.

Video clips with easy YouTube uploader
As well as taking fantastic still pictures the PowerShot A495 allows you to capture smooth 30fps VGA video clips. For fast and easy uploading of your clips to sharing websites like YouTube, Easy Web Upload software is included free in the box. This displays your SD clips and can store your YouTube log in details, so you can just select your clip and upload with one click.

With Eye-Fi cards you can upload direct to the web without the need for a PC. Click here for a larger image

SDXC and Eye-Fi card support
The PowerShot A495 supports SDXC memory cards as well as Eye-Fi cards. SDXC cards are for high capacity storage of up to 2TB (2 Terabytes = 2,000 Gigabytes) while Eye-Fi are the first memory cards with their own Wi-Fi transmitter that allow you to effortlessly transfer pictures or videos directly from the camera to online sharing sites via the Eye-Fi server without the need for a PC. You can also send movies wirelessly to your own PC and customize not just where your pictures and movies are sent but also how you want them organised.

A world of advantages with Canon technology

Shoot and share rich razor-sharp images - every time
The lens is the most important part of any imaging device and all Canon cameras incorporate lenses designed and manufactured by Canon to the most exacting standards - lenses based on over 60 years of experience for outstanding results.

The outstanding quality of Canon lenses is underscored by their use in most broadcast applications. For example programs like Coronation Street, Casualty and X Factor and nature documentaries like The Blue Planet and Life, as well as the majority of outside broadcasts in the UK, are all recorded using Canon's state-of-the-art broadcast lenses.

An advanced Optical Image Stabilizer keeps moving subjects in sharp focus. Meanwhile framing, reviewing and sharing shots is made easy with a bright 2.5" LCD screen, which incorporates a Night Display mode to aid visibility in low light and a selectable Grid Line display to help you compose the perfect shot.

Face Detection Technology locates faces in a shot and automatically adjusts for natural skin tones. Click here for a larger image

Fast intelligent processing and superb image quality
Canon's DIGIC III processor provides fast response times plus superb image quality and colour reproduction. It also powers a suite of Face and Motion Detection technologies as well a Face Detection Self-Timer and automatic Red-eye Correction to give you better, more true-to-life people shots.

For sharp clear people shots you simply press the shutter button halfway down, and the camera uses Face Detection to automatically pinpoint up to nine faces in a scene, then adjusts focus, exposure, flash setting and white balance for optimal results with natural-looking skin tones. Motion Detection Technology uses changes in scene information and scene brightness to accurately identify subject motion. The optimal ISO level is then set automatically to minimise blur and maximise image quality.

A Face Detection Self-Timer also makes group photos and self-portraits easy. Once the shot has been set up, the camera records the number of faces detected in the frame when the shutter is depressed and the self timer started - it then waits for an extra face to get in the frame and adjusts focus and exposure before it takes the picture.

Automatic Red-eye Correction is available in both shooting and playback mode and accurately removes the red-eye effect caused by flash.