Canon PowerShot A3300 IS Digital Camera - Silver (16.0 MP, 5x Optical Zoom) 3.0 inch TFT LCD

Easy point and shoot with 3" LCD screen, 5x optical zoom, 28mm wide-angle lens and HD movie capability

The PowerShot A3300 IS combines ease of use with an IXUS inspired, new slim design. Compact enough to fit in your pocket, it also features a smart stylish metal exterior - perfect for you to take wherever you go. It’s also packed with a wide range of features making it the perfect choice for those that want the ideal combination of style and convenience. Features include:

• 5x optical zoom
• Dynamic Optical Image Stabilizer for steady recordings
• 28mm wide-angle lens
• HD movie recording
• 3" LCD screen
• 16 Megapixels
• Smart Auto with new Advanced Scene Detection for great results in 32 different default situations
• Easy Mode which allows children to take great shots with the push of a single button
• Face Detection Technologies which can simultaneously detect the faces of up to 35 individuals in a single frame with high speed auto focusing
• Range of control and creative options which can take your photography skills to the next level:
  • Discreet Mode for use where flash photography is prohibited
  • Live View Control Mode for optional manual setting controls
  • Face Detection Self-Timer for those tricky to shoot self-portraits
  • Automatic Red Eye Correction and Low Light mode and Canon's i-Contrast correction offering improved contrast and even greater detail

Miniature effect transforms normal landscapes into miniature look-alikes.
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Record fast-paced, full High Definition movies with stereo sound

For moments that are better caught on video, the PowerShot A3300 IS offers advanced video performance with the capability to record HD movies at 720p. Optical zoom is available during shooting, allowing speeds of up to 30 frames per second – and stereo sound guarantees clear, CD quality audio every time.

The lens’ quiet motor allows you to zoom during recording with minimum audio interference, while the intelligent Dynamic Optical Image Stabilizer is designed to reduce the effects of camera shake if you need to move with your scene. Using the various shooting modes in movie can add an interesting dynamic to your footage. Miniature Mode, for example, adds a completely new dimension to video – resulting in dramatic and compelling miniature-style, time-lapse videos.

Advanced Scene Detection Technology gets the best from difficult shooting conditions
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Effortless shooting – superb results

When you're taking pictures, the only thing you want to think about is your subject so, the effortless PowerShot A3300 IS offers two simple shooting modes – Smart Auto and Easy mode.

Smart Auto mode allows the camera to intelligently select the appropriate settings so you can concentrate on your subject. Advanced Scene Detection Technology automatically analyses shooting conditions – detecting people, distance, brightness, colour and movement information – then selects the one that offers the perfect setting from 32 specially defined scenes. So whether you're photographing flowers, a captivating sunset or friends in the park you can be confident you're getting the perfect image. Smart Auto is also more than just scene detection. With moving subjects Servo Auto Focus/Auto Exposure (AF/AE) is in continuous operation so your subjects are always in focus and correctly exposed. For close-ups the camera automatically switches to Macro mode for sharp shots while Smart Flash Exposure optimises exposure and flash controls to ensure your subject is perfectly lit whilst dark and light areas are accurately reproduced.

In Easy mode the camera automatically selects all the camera settings deactivating all buttons except those used for shooting – ideal for beginners or children.

Choice of manual shooting modes

Live View Control Mode
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With the PowerShot A3300 IS, you have the option of selecting from a range of manual shooting modes that you can count on for exact focus no matter where your subject is in the frame. Simply select the mode you want and let the camera take care of everything else, ensuring breathtaking, exhilarating pictures even when shooting conditions are tough. There are also two photo effect modes: Super Vivid, which adds vibrant colours to photos for a dramatic result; and Poster Effect, which gives a retro feel to photos by creating a poster-like effect.

In addition, it offers a new mode, Live View Control Mode. As well as the automatic technology this camera offers, it also allows some basic manual control over visual effects with easy operations displayed onscreen.

More creative options – near or far

The 5x optical zoom allows for a wide range of framing options and lets you get up close and personal with far away objects. Camera shake can be an issue with zoom lenses but Canon's market-leading Dynamic Optical Image Stabilizer makes sure that you can capture steady shots throughout the zoom range.

Improved shots in tricky lighting situations

The PowerShot A3300 IS features a new Discreet Mode function which is designed for you to quickly and easily shoot in locations where flash photography is prohibited like art galleries and museums.

Canon's i-Contrast feature automatically adjusts for the best image
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Alternatively, it also features a Low-Light mode for use in places such as parties and candlelit restaurants where you don't want to use a flash – automatically allowing you to capture atmospheric shots.

Meanwhile Canon's i-Contrast feature offers improved contrast and greater detail in tricky lighting conditions. Available in either shooting or playback mode, i-Contrast analyses the exposure, dynamic range and other image characteristics of a shot then adaptively increases the contrast in dark areas to produce heightened detail in those regions. It does this without blowing out correctly exposed parts of the image, while the camera's noise reduction technology ensures minimal noise in the adjusted areas.

Power efficient with quick recharge

The PowerShot A3300 IS runs off an intelligent rechargeable Li-ion battery that will give you hours of shooting pleasure and is quick and easy to recharge.

Video clips with easy YouTube™ uploader

As well as taking fantastic still pictures the PowerShot A3300 IS allows you to capture smooth 30fps VGA video clips. For fast and easy uploading of your clips to sharing websites like YouTube™, Easy Web Upload software (PIXELA) is included free in the box. This displays your SD clips and can store your YouTube™ login details, so you can just select your clip and upload with one click.

Shoot with confidence

Easy Hints & Tips provides onscreen guidance so even beginners can operate the camera with confidence right from the box. Menu explanations are always easy to understand and when settings are changed the relevant icon displays in an easy-to-see orange colour delivering a sophisticated and pleasant operating experience.

Filing options

Organising your photos is now even easier thanks to the PowerShot A3300 IS's filing options. Auto Category sorts images into categories depending on each shooting condition, while My Category allows you to tag images to different categories using your own criteria e.g. people, scenery or events.

Fast, intelligent processing and superb image quality

Face Detection Technology locates faces in a shot and automatically adjusts for natural skin tones

With Face Detection, up to 35 faces can be detected in each shot whilst focus, exposure, flash setting and white balance are all automatically adjusted for optimal results with natural-looking skin tones. Face Select & Track allows a single face in a crowd to be selected and tracked as the main subject while a Face Detection Self-Timer also makes group photos and self-portraits easy. Once the shot is set up, the shutter pressed and the self-timer starts the camera records the number of faces detected in the frame. It then waits for an extra face to join the frame and adjusts focus and exposure before it takes the picture.

Motion Detection Technology uses changes in scene information and scene brightness to accurately identify subject motion. The optimal ISO level is then set automatically to minimise blur and maximise image quality.

Automatic Red-Eye Correction is available in both shooting and playback mode and accurately removes the red-eye effect caused by the flash.

Rich razor-sharp images – every time

The lens is the most important part of any imaging device and all Canon cameras incorporate lenses designed and manufactured by Canon to the most exacting standards – lenses based on over 70 years of experience.

The outstanding quality of Canon lenses is underscored by their use in most broadcast applications. For example programmes like Coronation Street, Casualty and X Factor, nature documentaries like The Blue Planet and Life, as well as the majority of outside broadcasts in the UK, are all recorded using Canon's state-of-the-art broadcast lenses.