Canon PowerShot A3100 IS Digital Camera - Silver (12.1MP, 4x Optical Zoom) 2.7 Inch LCD

Simple point-and-shoot fun with great results every time
For simple point-and-shoot operation with great results every time the compact easy-to-use 12.1 Megapixel PowerShot A3100 IS with intelligent shooting power is the perfect choice.

Two shooting modes make it a natural for beginners and everyone else who wants the ideal combination of style and convenience. Choose Smart Auto for effortlessly great results across a wide range of shooting conditions or switch to Easy Mode, which allows even children to get great shots with single button control.

Either way the DIGIC III Image Processor keeps it all looking sharp with a host of intelligent Canon technologies including Face Detection and Motion Detection for stunning images every time, a Face Detection Self-Timer and automatic Red-eye Correction. For great shots in tricky lighting conditions a new low light mode and Canon's i-Contrast correction offer improved contrast and greater detail.

A 4x optical zoom with optical image stabilisation gives a wide choice of framing options and crisp clear images, while a bright, bold 2.7" LCD makes shooting and playback a genuine pleasure. What's more you can quickly and easily shoot smooth VGA movies at the touch of a button, which you can easily upload to sharing sites like YouTube, thanks to Canon's free web uploader software. The PowerShot A3100 IS also incorporates support functions for the next-generation SDXC memory cards as well as Eye-Fi cards.

Effortless shooting - superb results
When you're taking pictures, the only thing you want to think about is your subject so the effortless PowerShot A3100 IS offers two simple shooting modes - Smart Auto and Easy Mode.

Advance Scene Detection Technology gets the best from difficult shooting conditions. Click here for a larger image

Smart Auto mode allows the camera to intelligently select the appropriate settings so you can concentrate on your subject. Advanced Scene Detection Technology automatically analyses shooting conditions - detecting people, distance, brightness, colour and movement information - then selects the one that offers the perfect settings from 18 specially defined scenes. So whether you're photographing flowers, a captivating sunset or friends in the park you can be confident you're getting the perfect image. Smart Auto is also more than just scene detection. With moving subjects Servo Auto Focus/Auto Exposure (AF/AE) is in continuous operation so they are always in focus and correctly exposed and you never have to miss a shot. For close ups the camera automatically switches to macro mode for sharp shots while Smart Flash Exposure optimises exposure and flash controls to ensure your subject is perfectly lit and dark and light areas are accurately reproduced.

In Easy Mode the camera automatically selects all the camera settings deactivating all buttons except those used for shooting - ideal for beginners or children.

Ultra sleek, ultra stylish
The PowerShot A3100 IS combines ease of use with a new slim design. Compact enough to fit in your pocket, it also features a smart stylish metal exterior - perfect for you take with you wherever you go.

Choice of manual shooting modes
With the PowerShot A3100 IS, you also have the option of selecting from a range of manual shooting modes that you can count on for exact focus no matter where your subject is in the frame. Simply select the mode you want and let the camera take care of everything else, ensuring breathtaking, exhilarating pictures even when shooting conditions are tough.

There are also two new photo effect modes: Super Vivid, which adds vibrant colours to photos for a dramatic result; and Poster Effect, which gives a retro feel to photos by creating a poster-like effect.

The Optical Image Stabiliser automatically detects and corrects camera shake. Click here for a larger image

More creative options - near or far
The 4x zoom allows for a wide range of framing options and lets you get up close and personal with faraway objects. Camera shake can be an issue with zoom lenses but Canon's market-leading Optical Image Stabilisation makes sure that you can capture steady shots throughout the zoom range.

Power efficient with quick recharge
The PowerShot A3100 IS runs off an intelligent rechargeable Li-Ion battery that will give you hours of shooting pleasure and is quick and easy to recharge.

Improved shots in tricky lighting situations
The PowerShot A3100 IS features a new low light mode for use in places such as museums, parties and candlelit restaurants where you can't, or don't want to, use flash - automatically allowing you to capture atmospheric shots.

Canon's Intelligent Contrast Correction automatically adjusts for the best image. Click here for a larger image

Meanwhile Canon's i-Contrast feature offers improved contrast and greater detail in tricky lighting conditions. Available in either shooting or playback mode, i-Contrast analyses the exposure, dynamic range and other image characteristics of a shot then adaptively increases the gain in dark areas to produce heightened detail in those regions. It does this without blowing out correctly exposed parts of the image, while the camera's noise reduction technology ensures minimal noise in the adjusted areas.

Video clips with easy YouTube uploader
As well as taking fantastic still pictures the PowerShot A3100 IS allows you to capture smooth 30fps VGA video clips. For fast and easy uploading of your clips to sharing websites like YouTube, Easy Web Upload software is included free in the box. This displays your SD clips and can store your YouTube log in details, so you can just select your clip and upload with one click.

With Eye-Fi cards you can upload direct to the web without the need for a PC. Click here for a larger image

SDXC and Eye-Fi card support
The PowerShot A3100 IS supports SDXC memory cards as well as Eye-Fi cards. SDXC cards are for high capacity storage of up to 2TB (2 Terabytes = 2,000 Gigabytes) while Eye-Fi are the first memory cards with their own Wi-Fi transmitter that allow you to effortlessly transfer pictures or videos directly from the camera to online sharing sites via the Eye-Fi server without the need for a PC. You can also send movies wirelessly to your own PC and customize not just where your pictures and movies are sent but also how you want them organised.

Shoot with confidence
Easy Hints & Tips provides onscreen guidance so even beginners can operate the camera with confidence right from the box. Menu explanations are always easy to understand and when settings are changed, the relevant icon displays in an easy-to-see orange colour adding up to a sophisticated and pleasant operating experience.

New filing options
Organising your photos is now even easier thanks to the PowerShot A3100 IS's new filing options. Auto Category sorts images into categories depending on each shooting condition; while My Category allows you to tag images to different categories using your own criteria E.g. people, scenery, Events.

A world of advantages with Canon technology

Rich razor-sharp images - every time
The lens is the most important part of any imaging device and all Canon cameras incorporate lenses designed and manufactured by Canon to the most exacting standards - lenses based on over 60 years of experience for outstanding results.

The outstanding quality of Canon lenses is underscored by their use in most broadcast applications. For example programs like Coronation Street, Casualty and X Factor and nature documentaries like The Blue Planet and Life, as well as the majority of outside broadcasts in the UK, are all recorded using Canon's state-of-the-art broadcast lenses.

An advanced Optical Image Stabilizer keeps moving subjects in sharp focus. Meanwhile framing, reviewing and sharing shots is made easy with a bright 2.7" LCD screen, which incorporates a Night Display mode to aid visibility in low light and a selectable Grid Line display to help you compose the perfect shot. A resolution of 12.1 Megapixels allows you to capture every scene in rich detail, ensuring oversize prints - even of cropped pictures - retain high image quality.

Face Detection Technology locates faces in a shot and automatically adjusts for natural skin tones. Click here for a larger image

Fast, intelligent processing and superb image quality
Canon's most advanced image processor, DIGIC III, lies at the heart of every Canon digital camera and delivers exceptional processing speeds, responsive operation and advanced noise reduction. It also makes possible intelligent Face and Motion Detection technologies, which find and track moving subjects until you're ready to shoot, adjusting the camera settings for optimal results. Advanced Noise Reduction ensures richly detailed clean images even at high ISO speeds.

With Face Detection up to 35 faces can be detected in each shot and focus, exposure, flash setting and white balance are all automatically adjusted for optimal results with natural-looking skin tones. Face Select & Track allows a single face in a crowd to e selected and tracked alas the main subject while a Face Detection Self-Timer also makes group photos and self-portraits easy. Once the shot has been set up, the camera records the number of faces detected in the frame when the shutter is depressed and the self timer started - it then waits for an extra face to get in the frame and adjusts focus and exposure before it takes the picture.

Motion Detection Technology uses changes in scene information and scene brightness to accurately identify subject motion. The optimal ISO level is then set automatically to minimise blur and maximise image quality.

Automatic Red-eye Correction is available in both shooting and playback mode and accurately removes the red-eye effect caused by flash.