- Paperback: 407 pages
- Publisher: New Society Publishers (1 Jan 1998)
- Language English
- ISBN-10: 0865713928
- ISBN-13: 978-0865713925
- Product Dimensions: 22.8 x 15.3 x 2.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,374,131 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.
From the Back Cover
Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three interlinked goals of economic prosperity, environmental protection and social equity, issues which are already at the top of the corporate agenda. Global in scope, it describes seven linked revolutions which will define the business environment of the first few decades of the 21st century.
"The Triple Bottom Line is becoming an imperative. Environmental and social responsibility should beat at the heart of every business leader." ANITA RODDICK Founder and CEO of the Body Shop
"Ignoring any part of John Elkington's triple bottom line invites disaster." FINANCIAL TIMES
"Cannibals with Forks is honest, practical, compassionate and deeply informed; a brilliant synthesis, cutting through the thicket of tough issues and producing elegant solutions that can be applied today." PAUL HAWKEN Author, The Ecology of Commerce
John Elkington is Chairman of strategy consultants, SustainAbility, and the author of global bestsellers The Green Consumer Guide and The Green Capitalists. --This text refers to an alternate Paperback edition.
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful:
5.0 out of 5 stars
The bible of sustainability,
By A Customer
This review is from: Cannibals with Forks: Triple Bottom Line of 21st Century Business (Paperback)
You can expect a complete perspective from the head of an organisation called SustainAbility on sustainability. That is what you get. John Elkington makes a useful classification of Non Governmental Organisations. The polarisers don't want to have anything to do with business. Business is in principle bad and should be watched and harassed. The integrators try to add two additional dimensions to business, environmental and social responsibility. Discriminators differentiate between good and bad businesses and the non-discriminators do not. This book is for the discriminating integrators. John Elkington believes that it is possible and necessary to get all businesses to act responsibly concerning profit and social and environmental issues- the triple bottom line. The book provides an excellent historical perspective of why businesses are moving on from the Friedman doctrine stating that the only social responsibility of a business is to make a profit. A business that wants to move in the sustainability direction can use the book to find out where it is on the path to full sustainability. The book also makes many practical suggestions on how to move forwards. The book is equally useful for NGOs, and public policy makers.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.0 out of 5 stars (8 customer reviews) 44 of 45 people found the following review helpful:
2.0 out of 5 stars
An incomprehensible presentation of some important ideas,
By A Customer - Published on Amazon.com
This review is from: Cannibals with Forks: The Triple Bottom Line of the 21st Century Business (Conscientious Commerce) (Paperback)
Elkington has some good ideas about how businesses can change to become more sustainable, but his pompous writing style and disorganized structure completely undermines the coherence of the book. "Cannibals With Forks" is grueling to read; every chapter is filled with presumptive arguments ("We WILL see this happen...") and annoying scientific analogies ("shear zones," "superconductors," etc.). Elkington tries to structure the book like a high-school textbook, with fancy graphics and big, bold headings, but the structure of the arguments follows no logical pattern and makes the book very difficult to read. Elkington does not build towards a conclusion; he simply beats the same problems to death over and over again. Our environmental studies class at UW - Madison read this book in its entirety and every one of us was sick of it by the end of Chapter 6; enough so that the instructor decided to remove the book from the class reading list next year. An interested reader would be better off reading "The Ecology of Commerce" by Paul Hawken; as it is infinitely more compelling and logical.
13 of 14 people found the following review helpful:
5.0 out of 5 stars
The bible of sustainability,
By A Customer - Published on Amazon.com
This review is from: Cannibals with Forks: The Triple Bottom Line of the 21st Century Business (Conscientious Commerce) (Paperback)
You can expect a complete perspective from the head of an organisation called SustainAbility on sustainability. That is what you get. John Elkington makes a useful classification of Non Governmental Organisations. The polarisers don't want to have anything to do with business. Business is in principle bad and should be watched and harassed. The integrators try to add two additional dimensions to business, environmental and social responsibility. Discriminators differentiate between good and bad businesses and the non-discriminators do not. This book is for the discriminating integrators. John Elkington believes that it is possible and necessary to get all businesses to act responsibly concerning profit and social and environmental issues- the triple bottom line. The book provides an excellent historical perspective of why businesses are moving on from the Friedman doctrine stating that the only social responsibility of a business is to make a profit. A business that wants to move in the sustainability direction can use the book to find out where it is on the path to full sustainability. The book also makes many practical suggestions on how to move forwards. The book is equally useful for NGOs, and public policy makers.
6 of 9 people found the following review helpful:
5.0 out of 5 stars
Essential reading for responsible business people!!!,
By A Customer - Published on Amazon.com
This review is from: Cannibals with Forks: The Triple Bottom Line of the 21st Century Business (Conscientious Commerce) (Paperback)
If society is ever to achieve a more sustainable future: 1. it is essential that business will step on the bandwagon. This was recognised in the Rio+5 Conference in 1997 (New York). 2. for this to happen, business executives will need to see the strategic benefits for their companies, and 3. these executives will need a structure on how to implement their commitment to sustainable development. John Elkington has succeeded in the latter 2 points like no-one has before (at least to my knowledge). I can recommend it to anyone that has an interest in sustainable development and want to see how their company can contribute!
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