The book examines the concept of public sector broadcasting and asks if that has come to mean simply radio and television free of commercial bias. It argues that there are other hidden persuadersthat we the audience should be alert to. Drawing on the authors twenty-five years as a BBC reporter and executive, the books blends analysis and sharp polemic to paint a vivid picture of life inside the news machine from a uniquely privileged point of view. It also tells the story of how the BBC responded to a dissident in its own ranks.Robin Aitken responds to the criticism of the book by many ex-BBC employees through the media spectrum on its initial publication, and details his correspondence with current employees over his decision to publish. This book is a timely contribution to the ongoing debate about public broadcasting.