Meet Ethan Greenhart. He favours euthanasia as a solution to the world's over-crowding problems. He is opposed to throwing confetti at weddings because it contains bleach and artificial colourings that leak into the earth, and thus is the 'Wedding Day equivalent of acid rain'. He doesn't travel anywhere that can't be reached by foot. He hectors on every aspect of modern life, from driving to voting, from going on holiday to having children (did you know that the average British child emits 5 tonnes of carbon a year?!)
Based on his hugely popular (and provocative) weekly advice columns for Spiked magazine, Ethan's book promises to answer your most pressing environmental dilemmas.
A forest-friendly, carbon neutral production, it will be written from home, on a computer that is powered by solar energy, or, when the sun goes down, by a water-based treadmill that the author's children power with their feet.