- Hardcover: 304 pages
- Publisher: Bantam Press (11 Sep 2007)
- Language English
- ISBN-10: 0593055373
- ISBN-13: 978-0593055373
- Product Dimensions: 15.7 x 3 x 24.1 cm
- Average Customer Review: 3.9 out of 5 stars See all reviews (82 customer reviews)
- Amazon Bestsellers Rank: 86,153 in Books (See Top 100 in Books)
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More About the Author
Product Description
Book Description
Learn to increase your wealth with Britain's most successful self-help expert
Product Description
Are you ready to become rich? If you’ve ever wondered why it is that some people find it easy to make money while others struggle, it’s not because they are more intelligent, work harder or have better luck – it’s simply because they think and act differently. Do you want to make more money? Do you want to improve the quality of your life? Do you believe you can be rich? What if it was easier than you think? Over the past decade, Paul McKenna PhD has made a unique study of the mindset of people rich not only in money but also in happiness and quality of life. In this groundbreaking new book, he makes use of proven psychological techniques to help you install that same rich mind-set inside yourself. Soon, you will be seeing the world in an entirely new way, thinking and living richer than ever before! In assembling this system he has had personal access to a number of the wealthiest people in the world including: Sir David Barclay Sir Richard Branson Stelios Haji-Ioannou Sir Philip Green Peter Jones Sol Kerzner Dame Anita Roddick What he’s learned is that making money is just a skill - but becoming rich is an art. This book will help you to develop that skill while mastering the art of living with more freedom and greater passion than ever before. If you’re ready to experience the same levels of creativity, confidence and business genius as the super achievers, the system in this book can make you truly rich!
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Customer Reviews
Most Helpful Customer Reviews
27 of 27 people found the following review helpful
Format:Hardcover
A very well written book. Full of really good tips and exercises. The book & CD basically conditions you into a wealthier mindset. Listening to the CD you don't realise what is happening until you stand back from it. I am now far more confident and happier in my outlook on life in general. The CD alone is well worth the purchase price.
Money "problems" are gradually going away and my business is actually starting to make a profit.
Money "problems" are gradually going away and my business is actually starting to make a profit.
51 of 54 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
I have read 100's of very poor books on the Success Principles, Self Esteem, Laws of Attraction, Planning, Time Management, Wealth creation etc, in the last few years. I started reading books about goal setting, mind control and success principles in 1985. I have used what I learnt from my extensive reading, coupled with academic qualifications, business and psychology experience, to create a consulting company, teaching seminars to corporations in strategic thinking, leadership, marketing, goal setting and business development. I also use the principles to help individuals, by guiding them as a Peak Performance Coach, teaching people cognitive methods to help goal set and enhance their lives beyond what they could do on their own. As such, I read as many books as I can, on a variety of subjects to enhance my knowledge.
This is the first book I have read by Mr McKenna and must admit I have always tried to avoid his books, given his TV persona. Before reading this book, I had estimated McKenna as a bit of a rip off merchant, riding on the backs of Richard Bandler and John Grinder. I bought this book, as I had read so much on the subjects McKenna writes about, without reading McKenna, as I felt I should be a bit more open minded and read his ideas.
There is no doubt that many of the ideas in the book are based upon Bandlers work. In the first half of the book, I found very few new principles. What I did like were the application of the principles for Wealth Generation. McKenna has taken NLP principles and used them to create a wealth conciousness in the reader. Brilliant and simple and easy to understand. The smug pomposity that McKenna exudes on TV does not come across in the book. I was impressed.
The second half of the book gives you ideas of how to create wealth. Again there are some clever ideas.
So the book is split in 2 halves, 1st half creating the mind set using NLP techniques, 2nd half looking at ways of creating wealth.
The book is very well written with lots of drawings, making the application of the principles very easy to understand. The CD that comes with the book contains NLP suggestions and is not a gimic, as I thought before buying the book.
I therefore recommend this book without any reservations at all. I have bought all the other books that McKenna has written to see if they are as good.
This is the first book I have read by Mr McKenna and must admit I have always tried to avoid his books, given his TV persona. Before reading this book, I had estimated McKenna as a bit of a rip off merchant, riding on the backs of Richard Bandler and John Grinder. I bought this book, as I had read so much on the subjects McKenna writes about, without reading McKenna, as I felt I should be a bit more open minded and read his ideas.
There is no doubt that many of the ideas in the book are based upon Bandlers work. In the first half of the book, I found very few new principles. What I did like were the application of the principles for Wealth Generation. McKenna has taken NLP principles and used them to create a wealth conciousness in the reader. Brilliant and simple and easy to understand. The smug pomposity that McKenna exudes on TV does not come across in the book. I was impressed.
The second half of the book gives you ideas of how to create wealth. Again there are some clever ideas.
So the book is split in 2 halves, 1st half creating the mind set using NLP techniques, 2nd half looking at ways of creating wealth.
The book is very well written with lots of drawings, making the application of the principles very easy to understand. The CD that comes with the book contains NLP suggestions and is not a gimic, as I thought before buying the book.
I therefore recommend this book without any reservations at all. I have bought all the other books that McKenna has written to see if they are as good.
53 of 57 people found the following review helpful
Format:Hardcover
It's really refreshing to read a book on this subject that is directed at an English rather than an American readership. The book contains much less hype and nonsense for a start and it also connects better with our own culture than the usual American offering, this is important because the book is directed mainly at de-programming our negative cultural conditioning around money and installing a new and more positive set of beliefs and behaviours.
The techniques that McKenna uses to install these new behaviours are neither new nor original and are drawn from standard NLP and TFT methods but they are simple for the average person to implement and do give excellent results.
All in all, this book is easily read, easily understood (not always true of NLP books), full of life changing thoughts and techniques and after buying it you won't need need to spend hundreds of pounds buying books by the many other guru's in this field.
The techniques that McKenna uses to install these new behaviours are neither new nor original and are drawn from standard NLP and TFT methods but they are simple for the average person to implement and do give excellent results.
All in all, this book is easily read, easily understood (not always true of NLP books), full of life changing thoughts and techniques and after buying it you won't need need to spend hundreds of pounds buying books by the many other guru's in this field.
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Most Recent Customer Reviews
nothing new, i would've been better off with lotto tickets
nothing new, i would have been better off with lotto tickets, this is a totally bad book compare to i can change your life in 7 days.
Published 1 month ago by az
21st Century's Think and Grow Rich
I saw Paul live on the NLP seminar. He reemphasised it a few times that he is very proud of this book. So, I bought it on Amazon, the second hand revision. It came without the CD. Read more
Published 1 month ago by VICTOR
Better than expected
Unfortunately, the CD did not come with the book which is frustrating as the book keeps referring to it and I think it would really help. Read more
Published 3 months ago by Rosie
Fabulously Helpful and Motivational
I love this book. I think a lot of people will be put off as they assume it's full of mumbo jumbo (my friends and family had a good chuckle at me reading it) but far from it. Read more
Published 8 months ago by Sally 'WeddingBoxLakeComo.com'
Good Book...............
I respect that Paul Mckenna really wants to help people and appreciate his efforts in doing so.
From the book; I can tell that he really cares about the idividual and their... Read more
From the book; I can tell that he really cares about the idividual and their... Read more
Published 10 months ago by A Truthfully
Great book, even better CD.
This book and CD is great for making you think in ways that can make you rich, both materially and non-materially. Read more
Published 10 months ago by J. Mcshane
Don't know
I think he should have done put the "how to make money" section first, rather than second. He knew people would have trouble making it through that section. Read more
Published 12 months ago by A reader
A merging of the metaphysical and the business reality
I thought this book was particularly interesting as it merges the metaphysical with concrete sound business advices. Read more
Published 12 months ago by Avid Reader
The mystery of the missing CD
I am an NLP practititioner and collector of Paul's work. This book was outstanding even by Paul's excellent standards. Read more
Published 13 months ago by Timshaedy666
just my opinion
Was really easy to read and I thoroughly enjoyed reading it but its no magic mystical way out to any financial difficulties. Read more
Published 15 months ago by Ms. A. Giorgio
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