I received Hals book after listening to him speak at one of our company offsite meetings. I have only been in sales now 3 years and just from reading his book and listening to him speak I have learn 5 times what I learned in 3 years. Hal makes everything about selling seem so simple and easy that you want to smack yourself in the head. Cant be that simple, and if it is why didnt I think of this?
Once I started to read the book I couldnt put it down, you will fly through this book in 2 hours and not even realize it. It easy to read, its fun, and more than that its just full of the simplest ways and steps to selling. I have applied some of what I learned from him and his book and they work, bottom line! If you are in any area of sales I highly suggest you read this book. In the 2 hours it will take for you to read it, your view on sales will change forever!