Can I Change Your Mind? and over 2 million other books are available for Amazon Kindle . Learn more


or
Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Can I Change Your Mind? on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Can I Change Your Mind?: The Craft and Art of Persuasive Writing [Paperback]

Lindsay Camp
4.4 out of 5 stars  See all reviews (36 customer reviews)
RRP: 9.99
Price: 7.99 & FREE Delivery in the UK on orders over 10. Details
You Save: 2.00 (20%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 22 Aug.? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition 6.99  
Paperback 7.99  

Book Description

30 April 2007
These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)

Frequently Bought Together

Can I Change Your Mind?: The Craft and Art of Persuasive Writing + Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design + Guerrilla Advertising 2: More Unconventional Brand Communications
Price For All Three: 57.13

Buy the selected items together


Product details

  • Paperback: 246 pages
  • Publisher: A & C Black Publishers Ltd (30 April 2007)
  • Language: English
  • ISBN-10: 0713678496
  • ISBN-13: 978-0713678499
  • Product Dimensions: 19.8 x 13.2 x 1.9 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: 110,710 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

Review

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about and that's saying a great deal. 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' --Jeremy Bullmore, columnist for "Campaign", "Management Today" and "The Guardian"

Jeremy Bullmore, columnist for Campaign, Management Today and The Guardian

"A cunning, masterly and hugely readable book . . . I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land."

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:


Customer Reviews

Most Helpful Customer Reviews
45 of 52 people found the following review helpful
2.0 out of 5 stars Save 6.99, today! 4 Nov 2008
By DB
Format:Paperback
Okay, I admit it: the five star reviews persuaded me. Yes, I thought it odd that some of the reviewers referred to the author by his first name, but I went ahead anyway. What was I thinking?

I was expecting tips on how to write catchy opening lines. Or maybe some little subliminal tricks like the one used on the front cover, behind that odd title (the author's fans may say that the title itself is a little persuasive trick. I would say it's just a bad title). Suffice it to say, good tips were hard to find.

The author's best tip? 'Remember the reader and the result.' Fine. Obvious, but fine. Another gem - 'I don't think of a compelling opening line, I feel for one.' Fair enough, but that's not really a useful tip, is it? You don't find many cookbooks that say 'Just cook the food until you feel it's ready.'

And so it goes. The author states many times that he's not telling us what to write, but how to write. But if the best advice he can offer is to feel for compelling opening lines, then he shouldn't be writing books like this. If you get the chance, read the blurb on the back of the book. For a persuasive writer, it's very poor work.

Can I Change Your Mind? AKA Go On Pick Me Up is 230+ pages of pure filler. Unfortunately, I can't offer you an alternative, since this was my first dip into the world of learning persuasive writing. Don't let it be yours. Look elsewhere and save yourself 6.99, today.
Was this review helpful to you?
19 of 22 people found the following review helpful
5.0 out of 5 stars the book that flirts... 11 Jun 2007
Format:Paperback
So, a book that tells us quite categorically how to write? Well, no, not at all; it's a book that suggests and introduces, smiles winningly and even, at times, flirts with the reader - this is engaging not-so-common sense mixed with insight, confidently self-deprecating expertise and a very generous helping of good humour. There's no dogged insistence in this book, we are at liberty to take what we want from it. But there's a sense of smiling confidence that we will actually be taking quite a lot of it, because it is, as one might expect, a very persuasive book indeed.

The general message is that the awareness of what we say, why and how we say it and who we say it to makes the crucial difference in building effective relationships between reader and writer. This is a book primarily about persuasive writing, but with a more universal application - in this era of complex communication choices, it encourages us to step back and consider whether we actually know what we're trying to do, before we try to do it.

The information is astute, concise, well-ordered, entertaining and attractive, in all a superb illustration of it's own message - I introduced this book to my son, currently studying for GCSE's and experiencing a pronounced state of English Language cynicism; not only did he actively enjoy the read but his resultant appreciation of another, more interesting level of written communication spurred him on to greater things and 3 A's in his subsequent English exams.

This is a book that deserves respect and earns it. I very much enjoyed reading it and would recommend it to all those who want their words to count.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
2.0 out of 5 stars Tedious 11 Sep 2012
By Magnus
Format:Kindle Edition|Verified Purchase
For this reader the result was annoyance.
The book contains some wisdom but the overwhelming experience is of being smothered in meandering, self-regarding and self-indulgent prose.
On the whole, a good example of how not to write enaging copy, and an outstanding case of where ruthless editing is required.
Maybe worth a look if you can borrow it, but you might find the labour outweighs the reward.
Comment | 
Was this review helpful to you?
14 of 17 people found the following review helpful
5.0 out of 5 stars An art or craft you can't do without 29 Jun 2007
Format:Paperback
I knew that I needed some help with my writing and specifically how to engage with readers and persuade them. So, I was looking around at what there was on Amazon and was not really captivated. However, this one looked good, bearing in mind the comments and at seven quid, it was worth a punt. If nothing else, it should be fun! I have been surprised to find that not only has it inspired me to be more expressive, yet structured, with my writing it has helped me find that inner voice. (You know, that one that is speaking to you now). By giving some great ground rules and communicating the need for strong and successful writing, he has delivered a book that takes you on a linguistic journey which is engaging, informative and entertaining.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
2.0 out of 5 stars Rambling waffle 29 Jan 2014
By Alan A
Format:Paperback|Verified Purchase
This book is a rambling waffle that is amazingly void of useful content, by a writer who tries to be 'cute' on every page, but utterly fails to deliver what the title promises. I will be very cautious about buying anything from this publisher again.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
3.0 out of 5 stars Enjoyable read 20 Oct 2010
Format:Paperback
An enjoyable book from which I've taken some important points to use in my future communications.

The key positive of the book is that it's written for a UK audience. These types of books are usually written in the US, for an over-the-top American audience (by UK standards), requiring you to tone down any learning points and adapt to make it relevant in your lower-key UK existence. You do not need to do that with this book. There are a number of insightful and important points to consider, given in a practical and easy to follow format.

Did I learn something? Yes. Could I have learnt it in far fewer pages? Yes.

A good read, but it could have been a much shorter book.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Was this review helpful?   Let us know
Most Recent Customer Reviews
4.0 out of 5 stars Clever, Witty, Insightful
Very useful and insightful little book for aspiring writers. Not so much a how-to manual, but a collection of sharp observations and tips from the author. Worth a look.
Published 7 months ago by Ioannou Ioannis
5.0 out of 5 stars On time and in perfect condition.
Great book, wouldn't hesitate to recommend it to anyone even vaguely interested in expressing themselves to others, via any medium. Quick service and decent price from Amazon.
Published 7 months ago by Callum
5.0 out of 5 stars A treasure trove of wit and insight
I loved this book - I read it in one go on a flight and was hooked from start to finish.

Lindsay Camp does a great job of providing useful, practical guidance on all... Read more
Published on 6 Aug 2011 by Real Reviewer
5.0 out of 5 stars Highly recommended reading
Can I Change Your Mind should be taught it schools. It is an antidote to all the well meaning waffle out there. And it WILL change your mind about written communication.
Published on 21 Nov 2010 by Meg Otto
5.0 out of 5 stars Easy read with great practical advice
Business books can be very stodgy sometimes, so this book was a breathe of fresh air. I read the whole book over a weekend and can now put into practice some of the useful... Read more
Published on 12 Oct 2010 by Blacktulip
5.0 out of 5 stars Must buy it!
Wow.

I bought this book expecting one of the usual, 'cheesy' American books on writing long copy, however, I was very pleasantly surprised. Read more
Published on 11 Feb 2010 by MarketingCentre
5.0 out of 5 stars Anyone who has ever written anything should read this book
I've read quite a few books related to writing/advertising/marketing because I work in the industry. Read more
Published on 16 Dec 2009 by K. Kelly
5.0 out of 5 stars So..Can He? 5 stars says he can
If you love the English language, you will love this book. Simple as that.
I originally bought it for my girlfriend as she has to write a lot of persuasive writing in her role... Read more
Published on 11 Aug 2009 by Mr. D. O'shea
1.0 out of 5 stars I am disappointed
This book does not teach you persuasive writing. Don't be deceived by the title or the number of 4/5-star reviews as I was. The book lacks depth, sequence and coherence. Read more
Published on 6 July 2009 by G. Ajayi
4.0 out of 5 stars The medium or the message
The fascinating and helpful reflections of an experienced insider on an area many of us underestimate, generally to our detriment: how to communicate the messages we want to get... Read more
Published on 2 July 2009 by John Dewitt
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback