- Paperback: 240 pages
- Publisher: Kogan Page; 1 edition (3 Feb. 2012)
- Language: English
- ISBN-10: 0749464208
- ISBN-13: 978-0749464202
- Product Dimensions: 17.1 x 1.2 x 24.1 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 98,896 in Books (See Top 100 in Books)
- See Complete Table of Contents
Campaign It!: Achieving Success Through Communication Paperback – 3 Feb 2012
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"[A] powerful read a strong pick for social issues and new media focused collections." --Midwest Book Review "Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. "Campaign It!" would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." --Business Book Summaries"
Alan Barnard one of the world's leading campaigners and Chris Parker is one of Europe's leading communication experts|The Campaign It! brand is a unique communication and development model developed by the bbm agency|Contains a number of unique global examples and case studies of successful campaigns, from the political campaigns of Labour Government, to social and charity campaigns, including interviews with key political and media figuresSee all Product Description
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Top Customer Reviews
Here are three points I particularly like. 1. Tell a compelling story - this is about winning hearts and minds, best done not just through dry facts and careful argument but rather through crafting a convincing story full of passion and commitment "...stories are at the core of what makes us human, which is why they are at the core of every campaign." 2. Be ethical - contributing to the sum total of good in the world, caring about what you're doing and the effects this will have, keeping in mind that an effective campaign always has far-reaching effects - and not always in ways you expect. 3. Practise micro-communication skills - or the art of good conversations - emphasising curiosity, good listening, building rapport and demonstrating respect (and not just getting your point across!) This is not just about designing a great campaign on a whiteboard in an office: this is about what we do and how we do it, every day and in every moment.
But those are just my three favourite points - there is so much in this book both for the seasoned campaigner and also for the grass roots community worker or local group who needs to organise a campaign at ground level - and without the benefit of PR budget! It's clear, simple, well argued and inspirational. Oh! Just like a good campaign...! :)
I first came across the work of Alan Barnard and John Braggins & co shortly after I joined the Labour Party in 1994. As a young fresh-faced recruit with time on his hands I quickly became one of only a handful of members in my `CLP' to be given the Party's newly-released General Election Handbook - a snip at £20!
Campaign It! feels like a second cousin to that handbook, though more sophisticated and expanded to include many other areas including a personal approach to facing new challenges.
It was a revelation to me that you could quantify an electorate (or audience) and take graduated steps to promote and develop your campaign to help secure a change in Government or win a seat on the local council. Other people talked of holding rallies in the name of the cause. I wanted to win for it.
I have campaigned every year since then. I still occasionally use the flip charts from 1995 which broke down the electorate into `promises' that needed to be translated into votes. I always use a campaign grid and I always start planning my campaigns from polling day backwards. Campaign It! builds on these principles for all types of campaigns in all walks of life.
Years passed by and I have had the opportunity to work alongside and see first-hand Alan, John & Co's work. I don't wear the badge but I played a walk on part at the centre of reversing the tide of the Far Right in the East End of London in 2010. The Battle for Barking wasn't merely about beating the BNP it was about tackling their cause and gaining back the trust of those who felt left behind and left out. The result was for many people the high point of Election Night 2010.Read more ›