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Product Description
Product Description
With careful attention and hard work, average citizens can oversee sophisticated, state-of-the-art political campaigns. They will find no aid more valuable than this book. Shea and Burton cover all aspects of present-day political campaigns, from understanding the context of a particular campaign (national trends, the media market, demographic research, and so forth) to strategic thinking and specific voter contact techniques that work. The authors present a lively, up-to-date analysis, peppered with examples from national, state-level, and local campaigns.
About the Author
DANIEL M. SHEA is Associate Professor of Political Science and Director of the Center for Political Participation at Allegheny College. MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University, Athens. He worked in the Office of Vice President Al Gore as Special Assistant to the Chief of Staff and Assistant Political Director.
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