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Cambridge Marketing Handbook: Law (Cambridge Marketing Handbooks) Hardcover – 3 Dec 2013


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Book Description

Cambridge Marketing Handbook: Marketing and the Law is an essential and uniquely accessible guide to the key legal issues all marketers need to know about and navigate.

About the Author

Kiran Kapur has worked predominately in Financial Services with expertise in customer relationship marketing and customer communications. As a consultant, she has worked as project manager for companies including Liverpool Victoria, Barclays, London Life and Cazenove. She has taught a wide variety of courses at Cambridge Marketing College since 1999 and is the Distance Learning & Overseas Course Director, and a CIM examiner. Kiran is currently undertaking a part-time Doctorate with Kings College, London, researching distance education theories, including specific issues facing overseas learners and the design and delivery of distance learning courses.

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