Caffeine for the Creative Team
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More About the Author
Product Description
Product Description
"Caffeine for the Creative Team" is a collection of all-new exercises sure to fire up your next team meeting. Group brainstorming has never happened like this before. Readers will be able to go into their next brainstorming meeting armed with a powerful tool to get their team thinking in new ways. The exercises in this book call on everyone in the group to think differently, leading to fresh insights.
About the Author
Stefan Mumaw has written two books on the subject of web design along with the creative staple Caffeine for the Creative Mind. He also taught design classes at Chapman University; directed the creative department at The Brainyard, a small advertising agency in Costa Mesa, California; and is currently with Kansas City-based KellyRussell Advertising.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
I ordered this book hoping to find new creativity techniques for brainstorming sessions, or simply some new stimuli to live a creative life.
What I found was an extremely repetitive book, full of very basic exercises like "take object XYZ and with your team find 5 new ways to use it".
But the thing I found even more annoying is that nowhere on the book cover or in its presentation (cfr the Amazon product description) can one read that this book's target is the advertising community! I am not in that field and I could not relate to half of the references made by authors, just like I found most interviews in the book totally irrelevant for me.
And to conclude this pretty negative review, let me add two more points:
1. The authors did not make any effort to address a non-American audience (plenty of references to baseball,
Halloween, Thanks Giving, and so on... things I know from movies, but not part of my life in Italy).
2. Apparently the authors uploaded some documents (pdf files) on their website, for readers to download and use. Now, this was one neat thing I found in the book. Except that the links don't work, none of them. And none of the authors bothered to reply to my e-mail.
I am very disappointed.
What I found was an extremely repetitive book, full of very basic exercises like "take object XYZ and with your team find 5 new ways to use it".
But the thing I found even more annoying is that nowhere on the book cover or in its presentation (cfr the Amazon product description) can one read that this book's target is the advertising community! I am not in that field and I could not relate to half of the references made by authors, just like I found most interviews in the book totally irrelevant for me.
And to conclude this pretty negative review, let me add two more points:
1. The authors did not make any effort to address a non-American audience (plenty of references to baseball,
Halloween, Thanks Giving, and so on... things I know from movies, but not part of my life in Italy).
2. Apparently the authors uploaded some documents (pdf files) on their website, for readers to download and use. Now, this was one neat thing I found in the book. Except that the links don't work, none of them. And none of the authors bothered to reply to my e-mail.
I am very disappointed.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
2 of 2 people found the following review helpful
wanted to like it, but it didn't deliver
28 Jun 2010
Format:Paperback
I applaude the effort to compile a book of creative exercises. However, this book does not deliver. First, it is extremely hard to read...small type, too many fonts, color on color, all set on angles, ect. Also, a majority of the exercises just won't work in real environments. They need to be simpler, and quicker to perform. As a creative person, I found nothing new. From the perspective of a non creative person, too complex.
Keep the caffeine coming!
28 April 2009
Format:Paperback
I love everything about this book. The energetic, easy-to-read design. The witty, friendly, just-the-right-edge voice. The oven-fresh examples, exercises and insights crammed into a handbook-sized volume.
As a fellow writer of creativity-related books, I'm slow on the draw to get excited over yet another book about brainstorming. But Stefan Mumaw has me on my feet and clapping. He and co-author Wendy Lee Oldfield have approached the topic with a whole new slant, serving up one inspiring and fun exercise after another for teams of two, three and four or more.
Each exercise fits snugly on a single page, and the page titles alone are worth the price of admission. What's not to love about a book with topics such as "I Just Flipped Jeff's Tongue. Gross." "I'm Sorry, Sir, Your Ear Looks Like a G and I Need a Picture of It," "Crappy Idea Ornaments," "Look! Jill's Headfirst in John's Pocket!" and "A Turkey Carcass is a Terrible Thing to Waste."
Oh yes, you're gonna have some fun with this book. I sure did.
As a fellow writer of creativity-related books, I'm slow on the draw to get excited over yet another book about brainstorming. But Stefan Mumaw has me on my feet and clapping. He and co-author Wendy Lee Oldfield have approached the topic with a whole new slant, serving up one inspiring and fun exercise after another for teams of two, three and four or more.
Each exercise fits snugly on a single page, and the page titles alone are worth the price of admission. What's not to love about a book with topics such as "I Just Flipped Jeff's Tongue. Gross." "I'm Sorry, Sir, Your Ear Looks Like a G and I Need a Picture of It," "Crappy Idea Ornaments," "Look! Jill's Headfirst in John's Pocket!" and "A Turkey Carcass is a Terrible Thing to Waste."
Oh yes, you're gonna have some fun with this book. I sure did.
0 of 1 people found the following review helpful
Very helpful for team development
19 Oct 2009
Format:Paperback|Amazon Verified Purchase
I first saw this book at local bookstore. Flipped through it and regretted not buying it then and there. It contained so many interesting, quirky and team forming projects. A few months ago I became an art teacher and decided to buy the book. The exercises range from simply drawing in pair to creating videos in groups of four. Usually the exercise has a main goal; for example, create something purposeful out of a turkey carcass. The teams can be from two to four or more depending. They allow for creative thinking to flow and help teams perform better together. I will be using this book as reference for my students in the very near future.
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