- Unknown Binding: 352 pages
- Publisher: John Wiley & Sons Inc (E) (28 July 2008)
- Language English
- ISBN-10: 0470753714
- ISBN-13: 978-0470753712
- Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)
- See Complete Table of Contents
Cadbury's Purple Reign
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Product Description
Review
"...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008)
--This text refers to the
Hardcover
edition.
Review
“This is a cracking, well–illustrated read stuffed with real–world business dramas…great book.” CNBC European Business July 2008
“…the definitive book about the company’s rise from a Birmingham shop to the 21st century’s pre–eminent confectionary brand.”Sunday Mercury, Birmingham 11 May 2008
“This laudable opus will have you drooling over every word... This is the best book I have eaten in ages.”IrishNews.com Friday 30 May 2008
“The illustrations are stunning…John Bradley’s accompanying prose is a solid business history of the firm, peppered with interesting details.”The Times Books Saturday 12 July 2008
"...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008) --This text refers to the Hardcover edition.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Hardcover
I have to admit, I bought this book in a bookshop rather than here on amazon which is unusual for me. The reason why is that until you actually pick up, hold and look inside this book, you can't really fathom how spectacular it really is. The cover itself makes you want to go out and buy a bar of cadbury chocolate. The book itself is quite weighty and lends itself to any bookshelf or coffee table. The illustrations and image archive material are fascinating including all the old 'glass and a half of milk' adverts; pictures and illustrations on each and every page. But the best thing about the book is the unique insight and historical background the author gives the reader about Cadbury. In a nutshell, everything you need to know about one of the most trusted and recognised brands in the world. From the first emergence of the brand, through the war years to it's prominence in the UK and overseas. Worth every penny as a present, a general read, a business reference book or just one that you pick up now and again. Love Cadbury? Love stories about great brands? Then buy this book.
2 of 2 people found the following review helpful
Format:Hardcover
I normally shy away from books about companies, as they have a tendency to be poorly written and self-congratulatory in tone. However, Purple Reign is a fascinating book, very well written, and the pro-company angle is not so strong that it turns you off reading. For someone interested in learning about how a business can sustain and re-invent itself over more than 100 years, this book is a must. It is a tale of initial invention followed by product refinement, the power of marketing and brand building and, finally, of how to survive in an increasingly competitive world. The sections on how Cadbury's survived the two World Wars and various depressions are particularly good, as are stories of taking over other businesses who have fallen by the wayside. A really good read.
Format:Hardcover
Great book - it looks great and has some excellent old photograps and interesting ads etc. I would recommend it to anyone with an interest in advertising history and a general interest in how things have changed in consumer society over the years. Would make a great gift.
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Most Recent Customer Reviews
A mouth watering read
A fascinating insight into the story behind the success of one of Britain's best loved brands. This book combines valuable lessons on how to build and sustain a brand through... Read more
Published on 14 July 2008 by Ken Chambers
Choctastic!!
This is a fascinating book for anyone who has an interest in Chocolate, Cadbury / confectinery, history or marketing. Insightful and well researched. Read more
Published on 28 Jun 2008 by E. Morgan
For Chocolate Lovers & Marketeers
Super quality book, fascinating and good fun from the point of view of an avid chocolate fan, and an ideal reference for those wanting to learn the secrets of successful brand... Read more
Published on 25 May 2008 by The Chocolatier
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