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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand [Hardcover]

John Sutherland , John Bradley
4.7 out of 5 stars  See all reviews (7 customer reviews)
Price: 29.99 & FREE Delivery in the UK. Details
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Book Description

21 April 2008
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury′s Puple Reign for the first time tells the in–depth story and definitive history of the Cadbury brand, and how it came to be the world′s pre–eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism.  The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts.  Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.

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Frequently Bought Together

Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand + Chocolate Wars: From Cadbury to Kraft: 200 years of Sweet Success and Bitter Rivalry + Cadbury & Fry Through Time
Price For All Three: 47.37

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Product details

  • Hardcover: 352 pages
  • Publisher: John Wiley & Sons; 1 edition (21 April 2008)
  • Language: English
  • ISBN-10: 0470725249
  • ISBN-13: 978-0470725245
  • Product Dimensions: 2.7 x 17.4 x 24.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 315,752 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

John Bradley's new book, 'The Foul Bowel: 101 Ways to Survive and Thrive With Crohn's Disease' is now available. Diagnosed with Crohn's in 1983, John is following the oft-given advice to authors that they should 'write about what they know'.

His first book, 'Cadbury's Purple Reign', a complete history of Cadbury's from 1831, was published in 2008 to critical praise in the business press and was also written from personal experience, John having worked in marketing for Cadbury's for 25 years.

The Foul Bowel is written for people with Crohn's disease by someone who has it. Intended as a user's guide to having the illness, John relates his Crohn's story, pulling out along the way 101 tips he has learnt on how to make the most of his life as a Crohnie. The outcome is an uplifting and heartwarming call to all Crohnies that Crohn's, while being for life, need not impact the enjoyment or success of that life.

John Bradley was born in Lancashire, England in 1957 and now lives near Toronto.

Product Description

Review

"...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008)

“This is a cracking, well–illustrated read stuffed with real–world business dramas…great book.” CNBC European Business July 2008 “…the definitive book about the company’s rise from a Birmingham shop to the 21 st century’s pre–eminent confectionary brand.” Sunday Mercury, Birmingham 11 May 2008 “This laudable opus will have you drooling over every word... This is the best book I have eaten in ages.” IrishNews.com Friday 30 May 2008 “The illustrations are stunning…John Bradley’s accompanying prose is a solid business history of the firm, peppered with interesting details.” The Times Books Saturday 12 July 2008 "...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008)

Review

"This laudable opus will have you drooling over every word... This is the best book I have eaten in ages."

"The illustrations are stunning...John Bradley's accompanying prose is a solid business history of the firm, peppered with interesting details."

"This is a cracking, well-illustrated read stuffed with real-world business dramas...great book."

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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4.7 out of 5 stars
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Hardcover
I have to admit, I bought this book in a bookshop rather than here on amazon which is unusual for me. The reason why is that until you actually pick up, hold and look inside this book, you can't really fathom how spectacular it really is. The cover itself makes you want to go out and buy a bar of cadbury chocolate. The book itself is quite weighty and lends itself to any bookshelf or coffee table. The illustrations and image archive material are fascinating including all the old 'glass and a half of milk' adverts; pictures and illustrations on each and every page. But the best thing about the book is the unique insight and historical background the author gives the reader about Cadbury. In a nutshell, everything you need to know about one of the most trusted and recognised brands in the world. From the first emergence of the brand, through the war years to it's prominence in the UK and overseas. Worth every penny as a present, a general read, a business reference book or just one that you pick up now and again. Love Cadbury? Love stories about great brands? Then buy this book.
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2 of 2 people found the following review helpful
4.0 out of 5 stars A fascinating tale 16 Feb 2009
Format:Hardcover
I normally shy away from books about companies, as they have a tendency to be poorly written and self-congratulatory in tone. However, Purple Reign is a fascinating book, very well written, and the pro-company angle is not so strong that it turns you off reading. For someone interested in learning about how a business can sustain and re-invent itself over more than 100 years, this book is a must. It is a tale of initial invention followed by product refinement, the power of marketing and brand building and, finally, of how to survive in an increasingly competitive world. The sections on how Cadbury's survived the two World Wars and various depressions are particularly good, as are stories of taking over other businesses who have fallen by the wayside. A really good read.
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5.0 out of 5 stars Great information 6 Feb 2014
Format:Hardcover|Verified Purchase
We bought this for one of many school projects, had all the information we needed.
Quick delivery and a good read
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4.0 out of 5 stars Sweet read 23 Sep 2010
By Fi
Format:Hardcover|Verified Purchase
Great book - it looks great and has some excellent old photograps and interesting ads etc. I would recommend it to anyone with an interest in advertising history and a general interest in how things have changed in consumer society over the years. Would make a great gift.
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