Cadbury Fair Trade Dairy Milk Little Bar 22G
Milk chocolate Fairtrade - providing a better deal for producers in developing countries Cadbury - official treat provider of the 2012 Olympic and Paralympic Games Suitable for vegetarians Per bar Calories 110 6.1% of a child's GDA Milk chocolate. In June 1904, George Cadbury and his team of confectioners created a chocolate containing a 'far higher milk content than previously known' to challenge the Swiss domination of the chocolate market. After names such as 'Highland Milk' and 'Dairy Maid' were considered, Cadbury Dairy Milk (CDM) was launched in 1905 and became an instant success. Over 100 years later and the recipe is relatively unchanged and is kept under lock and key in a safe within Bournville. Cadbury introduced its famous 'Glass and a half of full cream milk in every half pound' slogan in 1928, but the world-famous symbol was only used in advertising. It would be another half-a-century before the design was used on packaging. At Cadbury, all Cocoa is sourced in a sustainable manner. This is underpinned by the Cadbury Cocoa Partnership and the Fairtrade Mark.