What can I say about such an impressive (and affordable) product - from a British company as well (bonus!)
It was bought to use alongside a Denon Up-Scaling DVD player I got for Xmas and a Sony S-Series LCD I bought for myself and...wow, what an improvement from CRT TVs and £29.99 supermarket players!!
Seriously, I think that you wouldnt (and shouldnt) spend anymore than £25 for 3m of cable unless your a tecnophile who wont accept anything less than handmade USA/UK products - cos, as well all know, Chinese/Japanese made elctronics are still some of the most sensibly prices and specced products in the market today!!
To sum up, this is a bargain in every sense - quality and build quality than belies its price and, especially, British design!