I totally agree with the review by A. NAJAA "Five5_Sences" (UK) above.
I also ordered this item based largely upon the existing reviews and also visually, it also seemed a nice looking gizmo.
However, I was very disappointed as the item is not user-friendly, unless you wish to weigh something relatively minimal that you can lift to eye level.
As the reviewer NAJAA above stated, it it impractical to use as it takes a while to 'settle' and display the weight. However, there is no "beep" to notify you, so you are humping anything between 23kg to 32kg...hands shaking at the weight...waiting for the reading to calibrate and give a reading. Meanwhile, it had already displayed "Hold" without you realising, displayed the reading, and started recalibrating again. In the end, I had to lift opposite a mirror and get 'some idea' of the reading. This is bad for anybody's back unless its at the lower end of a weight scale. This is designed to weigh 50kg. It is a shame that such a lovely product could have been let down by the inclusion of either a beep....or the reading being "locked" once 'hold' has been displayed.
Not even worth commenting upon the "Free Carry Bag" which is only marginally stronger than tissue paper.
I have had to now buy the Balanzza Ergo Digital Luggage Scale instead [ http://www.amazon.co.uk/Balanzza-Ergo-Digital-Luggage-Scale/dp/B001MBU6IW/ref=pd_cp_kh_2 ] which meets the functionality that is practical.
This "2010' 50kg is now gathering dust on the shelf as I had unfortunately disposed of the box otherwise I would have returned it.
In my case, it was a waste of money.