- Hardcover: 480 pages
- Publisher: McGraw-Hill Osborne; 2 edition (1 Jun 2002)
- Language English
- ISBN-10: 0072224169
- ISBN-13: 978-0072224160
- Product Dimensions: 23.1 x 15.2 x 4.3 cm
- Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 2,424,664 in Books (See Top 100 in Books)
- See Complete Table of Contents
CRM at the Speed of Light, Third Edition
and over 900,000 other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
|
There is a newer edition of this item:
|
Product details |
More About the Author
Product Description
Product Description
Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future.
From the Publisher
Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business so it can grow today and on into the future.
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence
My wife and I went to the IHOP in Manassas, Virginia where we live, one Sunday for no particular reason. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
My wife and I went to the IHOP in Manassas, Virginia where we live, one Sunday for no particular reason. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
4.0 out of 5 stars
Keeps you focused on practical solutions,
By Hud (London) - See all my reviews
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
I liked this book:1. It tries to avoid the sledgehammer approach which I come across time and time again - which is that CRM = Massive Re-engineering project across your entire organisation. 2. It looks at the important areas of CRM, and I believe allows you to prioritise the important areas for your firm. Of course it would be nice to have the luxury of creating seamless customer touchpoints across all departments - but lets fix the email management problem first. 3. It acknowledges the role of SFA - many CRM writings don't even mention this important part of organisation. I've been astonished how in some organisations the Sales Director is not really a key player in the CRM project. 4. It gives a good precis of the software on the market today. Cons: - horizontal focus: therefore naturally doesnt go into too much detail about specific uses of CRM in a vertical sector - focuses on vendors technology strategy (which is good) but not their route to market strategy and its impact on the product offering, eg, is Siebel eFinance really different to the normal product? - not enough on call centre solutions architecture for me Written in an informal, chatty style which makes it very good to read. rgds
3.0 out of 5 stars
Handles about the C.R.M.-solutions on the market,
By A Customer
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
This book gives the reader an idea of what different solutions there on the market as well as a guideline in defining C.R.M. and browsing the internet for additional information about C.R.M.
1 of 4 people found the following review helpful:
4.0 out of 5 stars
An excellent text for all,
By A Customer
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
The book is a very good primer for all those having anything to do with CRM/e-CRM. The book gives a clear picture of CRM concepts which is easily grasped by even non- management people.The coverage is comprehensive in that it discusses all related arears of CRM
Share your thoughts with other customers: Create your own review
Would you like to see more reviews about this item?
|
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Sales & Marketing > Customer Services
- Books > Computing & Internet > Networking & Security
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
