- Paperback: 96 pages
- Publisher: Hodder Arnold H&S (27 Sep 2002)
- Language English
- ISBN-10: 0340857668
- ISBN-13: 978-0340857663
- Product Dimensions: 19.4 x 12.8 x 1.4 cm
- Amazon Bestsellers Rank: 1,802,220 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels - not just in the customer service department.
About the Author
Brian Salter and Naomi Langford-Wood are business and communication specialists, consultants and speakers on the international conference circuit. Together, they have also co-authored over 16 business books.
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