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CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century
 
 
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CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century (Hardcover)

by Paul Greenberg (Author) "My wife and I went to the IHOP in Manassas, Virginia where we live, one Sunday for no particular reason ..." (more)
3.7 out of 5 stars See all reviews (3 customer reviews)
RRP: £17.99
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CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century + The C.R.M. Pocketbook (The Pocketbook) + The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
Price For All Three: £47.41

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Product details

  • Hardcover: 384 pages
  • Publisher: McGraw-Hill Osborne; 3 edition (1 Aug 2004)
  • Language English
  • ISBN-10: 0072231734
  • ISBN-13: 978-0072231731
  • Product Dimensions: 23.6 x 15.4 x 4.4 cm
  • Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 386,983 in Books (See Bestsellers in Books)

    Popular in this category:

    #22 in  Books > Business, Finance & Law > Sales & Marketing > Database Marketing

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Product Description

Product Description
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

From the Publisher
Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business so it can grow today and on into the future. --This text refers to an out of print or unavailable edition of this title.

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My wife and I went to the IHOP in Manassas, Virginia where we live, one Sunday for no particular reason. Read the first page
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What Do Customers Ultimately Buy After Viewing This Item?

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century
64% buy the item featured on this page:
CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century 3.7 out of 5 stars (3)
£15.29
The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
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The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability 3.5 out of 5 stars (2)
£18.99
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The C.R.M. Pocketbook (The Pocketbook) 5.0 out of 5 stars (8)
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Customer Reviews

3 Reviews
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Average Customer Review
3.7 out of 5 stars (3 customer reviews)
 
 
 
 
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9 of 9 people found the following review helpful:
4.0 out of 5 stars Keeps you focused on practical solutions, 22 Jun 2001
By Hud (London) - See all my reviews
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
I liked this book:

1. It tries to avoid the sledgehammer approach which I come across time and time again - which is that CRM = Massive Re-engineering project across your entire organisation.

2. It looks at the important areas of CRM, and I believe allows you to prioritise the important areas for your firm. Of course it would be nice to have the luxury of creating seamless customer touchpoints across all departments - but lets fix the email management problem first.

3. It acknowledges the role of SFA - many CRM writings don't even mention this important part of organisation. I've been astonished how in some organisations the Sales Director is not really a key player in the CRM project.

4. It gives a good precis of the software on the market today.

Cons: - horizontal focus: therefore naturally doesnt go into too much detail about specific uses of CRM in a vertical sector - focuses on vendors technology strategy (which is good) but not their route to market strategy and its impact on the product offering, eg, is Siebel eFinance really different to the normal product? - not enough on call centre solutions architecture for me

Written in an informal, chatty style which makes it very good to read.

rgds

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1 of 4 people found the following review helpful:
4.0 out of 5 stars An excellent text for all, 29 Sep 2001
By A Customer
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
The book is a very good primer for all those having anything to do with CRM/e-CRM. The book gives a clear picture of CRM concepts which is easily grasped by even non- management people.
The coverage is comprehensive in that it discusses all related arears of CRM
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3.0 out of 5 stars Handles about the C.R.M.-solutions on the market, 25 April 2001
By A Customer
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
This book gives the reader an idea of what different solutions there on the market as well as a guideline in defining C.R.M. and browsing the internet for additional information about C.R.M.
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