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CRM: The Foundation of Contemporary Marketing Strategy
CRM: The Foundation of Contemporary Marketing Strategy
Roger J. Baran , Robert J. Galka
Average Customer Review: 4.0 out of 5 stars  See all reviews (1)
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"I applaud Roger Baran and Robert Galka for breaking fresh ground in marketing education with their important new text, CRM: The Foundation of Contemporary Marketing Strategy. Most marketing textbooks devote only a chapter or a section to Customer Relationship Management. Baran and Galka rightly... Read More

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