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CORPORATE BRANDING PURPOSE/PEO: Purpose/People/Process
CORPORATE BRANDING PURPOSE/PEO: Purpose/People/Process
Majken Schultz , Yun Mi Antorini , Fabian F. Csaba
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"This book, the combined work of many experts, embraces all the multi-faceted disciplines with which branding is currently involved and synthesizes them into a comprehensive whole. A milestone in the field." Wally Olins, Chairman of Saffron Brand Consultants "Is Corporate branding dead or more... Read More

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