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The CIM Student's Practice and Revision Book: CIM Professional Diploma in Marketing
 
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The CIM Student's Practice and Revision Book: CIM Professional Diploma in Marketing (Paperback)

by Anthony Annakin-Smith (Author), Paul Dixon (Author), Andrew Sherratt (Author)
4.0 out of 5 stars  See all reviews (1 customer review)
RRP: £29.99
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The CIM Student's Practice and Revision Book: CIM Professional Diploma in Marketing + CIM Revision Cards Marketing Planning (CIM Revision Cards S) + CIM Revision Cards Marketing Communications (CIM Revision Cards S)
Price For All Three: £48.47

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Product details

  • Paperback: 528 pages
  • Publisher: A Butterworth-Heinemann Title (17 April 2007)
  • Language English
  • ISBN-10: 0750683317
  • ISBN-13: 978-0750683319
  • Product Dimensions: 29.6 x 21 x 3.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 436,320 in Books (See Bestsellers in Books)

    Popular in this category:

    #68 in  Books > Study Books > Professional > Business & Management > CIM

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  • See Complete Table of Contents

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Product Description

Product Description

Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day.
This kit looks at each of the subjects within the diploma level giving examples of different formats of questions.
There is also a revision checklist for each module so you can check wihci subjects you need to cover

* Help CIM students to prepare and pass first time
* Provides worked answers to fully explain the correct answer, and analysis of incorrect answers helping CIM students avoid common pitfalls
* Provides hints on Exam and revision technique
* Provides Checklists of revision topics

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The CIM Student's Practice and Revision Book: CIM Professional Diploma in Marketing
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Customer Reviews

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3 of 3 people found the following review helpful:
4.0 out of 5 stars A complete , 6 May 2007
By K. Lacey - See all my reviews
(REAL NAME)   
I've had the book for only a few days now but already it has been a great help to me in kicking off my revision prep for the exams next month.

This book is full of practice exam questions and specimen answers. There are many brand new questions and mini-cases covering b2b, b2c, public sector, services etc. All of the questions are arranged under subject and syllabus topic so it is easy to dip in and get help on the more difficult syllabus areas.

The suggested answers given are much better than some of the "typical" student answers on the CIM website. Although the answers given in the book are sometimes a bit long, they are very good and provide a full review of a topic area. They are also very well structured and presented too - now I know what a really good answer should look like!

Although the book costs nearly [...], it does cover all four of the subjects of the CIM Professional Diploma in Marketing in detail, so it actually works out at very good value (only [...] per subject) and much less than the cost of an exam re-sit fee!

If you're revising for the CIM Diploma and need some additional help, then I'd say buy it, no hesitation!
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