- Format: Kindle Edition
- File Size: 688 KB
- Print Length: 209 pages
- Publisher: Career Press; 1 edition (3 Nov. 2008)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B002AP9GRG
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 24 customer reviews
- Amazon Bestsellers Rank: #40,851 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Kindle Edition
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Top Customer Reviews
We work in a very competitive niche offering online services, and it's often treated with scepticism by potential customers because of the number of charlatans out there.
Basically we revamped the website, based the content around what the author recommends, and our sales have gone through the roof - literally.
Previously we were proud of the fact that most of our business came from word of mouth recommendations. We only took probably one new customer every 3 months from the website.
The first full month after implementing what was advised in the book we've taken 6 new customers on board, and still have some that we're in discussions with.
Thats around 18 times more business than we'd usually see from the website (and will end up being even higher if some of the other enquiries turn into customers - which I'm sure they will), a massive increase, and now most of our business most definitely will be coming off the website - it's totally transformed our business and I have to say I'm amazed.
I have bought and read literally dozens of marketing, sales, and internet marketing books, and this is head and shoulders above the lot with one exception (getting everything you can out of all you've got by Jay Abraham is in the same league as this book - I highly recommend buying both of them).
The author truly is an expert in his field, my recommendation is that you don't just buy and read this book, but read it a few times, digest what it has to say, and then do it!
Ten out of ten from me.
The brash writing style is the first thing that hits you with Ca$hvertising, and this stays with you right from the title to the end of the book. But, once you get over that, this is not a collection of unevidenced opinions. Rather, Drew Eric Whitman draws together more than a century of research and the best advice from all the greats such as Ogilvy and Starch. This is held together by Whitman's own (rather bargain-basement) experience, which works nicely with is in your face style.
If you're thinking that the heavy bias towards low-value campaigns and direct mail is a weakness, think again. In Ogilvy on Advertising, David Ogilvy argues that no-one should get involved in big budget campaigns until they've cut their teeth on direct response classified ads. He also argues that there is a formula for writing great ads -- but he doesn't quite tell you what it is. Ca$hvertising has none of Ogilvie's reticence. Although it claims 50 secrets, it's actually more like 250, because many of the secrets are actually collections of principles.
I would recommend this book 100% to anyone in the USA getting into advertising, and to any seasoned campaigner wanting to brush up their skills. I can't quite do this for UK readers, because there are some genuine cultural differences which have a big impact on advertising response.Read more ›
This book is the 'best' investment that you can make in M&A ... BUY NOW
Great book, Drew (Top-Man)
Most Recent Customer Reviews
I've recommended this book to all of my clients. It will really open your eyes to how you can touch your prospects' pain points and write powerful, persuasion marketing copy.Published 3 months ago by Veronica Pullen
This book has opened my eyes to the possibilities of copyrightingPublished 8 months ago by Atoll 360
If you are even remotely interested in copy writing and what makes consumers like us buy then this is the book for you. Read morePublished 8 months ago by S. James
If you're thinking between buying or not. I have honest advice. Buy it. One of the best book ever I've read in my lifePublished 11 months ago by Kindle
This is what I will call the bible of advertising. If you are into internet marketing like me then this is a must read for anyone who is serious about learning advertising... Read morePublished 15 months ago by Kieran Hobson
I you are in business - whether online or bricks & mortar, this is the book to get.
Very practical tips and examples of proven techniques. Read more