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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Kindle Edition

4.9 out of 5 stars 24 customer reviews

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Length: 209 pages Word Wise: Enabled

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Product details

  • Format: Kindle Edition
  • File Size: 688 KB
  • Print Length: 209 pages
  • Publisher: Career Press; 1 edition (3 Nov. 2008)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B002AP9GRG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.9 out of 5 stars 24 customer reviews
  • Amazon Bestsellers Rank: #40,851 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.9 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition
This is perhaps a different review to the people who've simply read the book, it's based on what happened after we implemented the advice in this book to our website.

We work in a very competitive niche offering online services, and it's often treated with scepticism by potential customers because of the number of charlatans out there.

Basically we revamped the website, based the content around what the author recommends, and our sales have gone through the roof - literally.

Previously we were proud of the fact that most of our business came from word of mouth recommendations. We only took probably one new customer every 3 months from the website.

The first full month after implementing what was advised in the book we've taken 6 new customers on board, and still have some that we're in discussions with.

Thats around 18 times more business than we'd usually see from the website (and will end up being even higher if some of the other enquiries turn into customers - which I'm sure they will), a massive increase, and now most of our business most definitely will be coming off the website - it's totally transformed our business and I have to say I'm amazed.

I have bought and read literally dozens of marketing, sales, and internet marketing books, and this is head and shoulders above the lot with one exception (getting everything you can out of all you've got by Jay Abraham is in the same league as this book - I highly recommend buying both of them).

The author truly is an expert in his field, my recommendation is that you don't just buy and read this book, but read it a few times, digest what it has to say, and then do it!

Ten out of ten from me.
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Format: Paperback
Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.
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Format: Paperback Verified Purchase
Ca$hvertising is brash, in your face, and packed full of the kind of advertising advice it could take you a lifetime to assemble. However, all the advice is based on studies of the American market, and there is substantial research to show that not everything that works there actually works here.

The brash writing style is the first thing that hits you with Ca$hvertising, and this stays with you right from the title to the end of the book. But, once you get over that, this is not a collection of unevidenced opinions. Rather, Drew Eric Whitman draws together more than a century of research and the best advice from all the greats such as Ogilvy and Starch. This is held together by Whitman's own (rather bargain-basement) experience, which works nicely with is in your face style.

If you're thinking that the heavy bias towards low-value campaigns and direct mail is a weakness, think again. In Ogilvy on Advertising, David Ogilvy argues that no-one should get involved in big budget campaigns until they've cut their teeth on direct response classified ads. He also argues that there is a formula for writing great ads -- but he doesn't quite tell you what it is. Ca$hvertising has none of Ogilvie's reticence. Although it claims 50 secrets, it's actually more like 250, because many of the secrets are actually collections of principles.

I would recommend this book 100% to anyone in the USA getting into advertising, and to any seasoned campaigner wanting to brush up their skills. I can't quite do this for UK readers, because there are some genuine cultural differences which have a big impact on advertising response.
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Format: Paperback
Combines most of the best points from the leading advertising books out there and manages to add some new stuff too. Very clear and easy to read with very little jargon. The author's style makes it an enjoyable as well as practical read. I highly recommend this book.
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Format: Paperback Verified Purchase
An excellent book coveres all the elements of copywriting and the basics of advertising. Easy to read, well set out can be read start to finish or dipped into for the sections you need for your current project. A modern look at advertising and copywriting written by a guy who knows what he is talking about.
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Format: Kindle Edition Verified Purchase
Wow! One of the best 'marketing-an-advertising' books I have had the pleasure (and learning curve enjoyment) to read. The interesting and enjoyable style of writing draws you into; not only wanting to read more, but places you cleverly on the start of that next 'mini' learning curve of that particular 'point / topic' by invoking the 'correct' emotions ... clever! There has 'not' been a page that I have thought... rubbish. Every page has played the tune... 'Learn Well And You Will Prosper!'

This book is the 'best' investment that you can make in M&A ... BUY NOW

Great book, Drew (Top-Man)
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