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More About the Author
Product Description
Product Description
An inspiring resource for design students, professionals or anyone else who could benefit from a fuller appreciation of the design process, By Design vividly shows how design affects our most significant human activities. A network of engrossing stories illuminate the process as it applies to industrial design, interior design, fashion design, graphic design and the design of business and social situations. It is the perfect accompaniment to a broad area of foundation courses for designers-in-training. This new edition of the popular classic features updated examples of timeless ideas, illustrated in full colour. A concluding chapter discusses what has, and has not, changed since the first edition, examining design responses to radical technological development and shifting consumer demands. An elegant foreword by Paola Antonelli of the Museum of Modern Arts Department of Architecture and Design reintroduces the book to a fresh generation of readers.
About the Author
Ralph Caplan writes about design for both professional and consumer publications, speaks about design to both professional and general audiences and consults with designers and their clients. His articles have appeared in magazines and journals such as Design Quarterly, Interior Design, The New York Times and House and Garden, and his other books include The Design of Herman Miller and the forthcoming Cracking the Whip, a series of essays on design and its side effects. He has a wide-ranging client list that includes the American Institute of Architects, the Center of Advanced Research in Design, the Office of Charles Ray Eames, Herman Miller Inc., IBM, CBS, The Smithsonian Institution, Hallmark Cards and UNESCO. Many design schools, universities with design departments, museums and professional design societies have invited Caplan to speak. A former editor-in-chief of I.D. magazine, he is also a Director Emeritus of the International Design Conference in Aspen.
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3 reviews
10 of 11 people found the following review helpful
A Great Book For Anyone in the Product Business
14 July 2005
Format:Turtleback
This outstanding book is said to be aimed at design students, professionals, or anyone else who could benefit from af uller appreciation of the design process. And yes, I have to agree, it is.
More important to me however is the presentation in this book of the essence of what design is all about. This is the kind of book that the financial people behind a new big hotel should read. It is the book that a product development engineer should read before he starts working with his industrial designer. This is the book that nearly any business manager from marketing, to engineering, to sales, should read.
The first time I travelled to Scandinavia I was struck with the simple elements of design that they do so much better than we do in this country. Simple things like the design of hotel doors, no more expensive than what we do here, just better.
And the sub-title, 'why there are no locks on the bathrobe doors in the Hotel Louis XIV' -that's a great story, it makes such eminent sense. A special problem, a great design, see page 179.
More important to me however is the presentation in this book of the essence of what design is all about. This is the kind of book that the financial people behind a new big hotel should read. It is the book that a product development engineer should read before he starts working with his industrial designer. This is the book that nearly any business manager from marketing, to engineering, to sales, should read.
The first time I travelled to Scandinavia I was struck with the simple elements of design that they do so much better than we do in this country. Simple things like the design of hotel doors, no more expensive than what we do here, just better.
And the sub-title, 'why there are no locks on the bathrobe doors in the Hotel Louis XIV' -that's a great story, it makes such eminent sense. A special problem, a great design, see page 179.
9 of 10 people found the following review helpful
Great introduction to the meaningful aspects of Design
27 Nov 1998
Format:Paperback
A must have for all Designers interested in understanding how products are ultimately judged within their context-by thier effectiveness and usefulness.The six levels of Design Caplan outlines is a great measuring stick for all disciplines of Design and Engineering.
1 of 1 people found the following review helpful
Much more than one would expect
10 Feb 2011
Format:Paperback
This review is of the first edition (1982.)
By Design is an analysis of the design profession: where it came from, what designers do and don't do, what they do well and what they do badly, what design is and is not. This book should be of interest to anyone from layman to professional designer. Caplan writes in a very fluid style with a wonderful sense of humor and wit. By Design is truly a joy to read! Caplan delves into product design; the design of chairs; how designers interact with each other, engineers, and clients; and the relationship between design and art. There is a lot more to it than would appear from my description, however; Caplan looks at the big picture, the connections, the emotions and interactions between people and products. The longest section is about whether designers could design situations and possibilities rather than merely products. The point Caplan tries to make is that even though design is often preoccupied with relatively inconsequential tasks, it has the potential to solve some of humanity's greater problems.
Highly recommended!
By Design is an analysis of the design profession: where it came from, what designers do and don't do, what they do well and what they do badly, what design is and is not. This book should be of interest to anyone from layman to professional designer. Caplan writes in a very fluid style with a wonderful sense of humor and wit. By Design is truly a joy to read! Caplan delves into product design; the design of chairs; how designers interact with each other, engineers, and clients; and the relationship between design and art. There is a lot more to it than would appear from my description, however; Caplan looks at the big picture, the connections, the emotions and interactions between people and products. The longest section is about whether designers could design situations and possibilities rather than merely products. The point Caplan tries to make is that even though design is often preoccupied with relatively inconsequential tasks, it has the potential to solve some of humanity's greater problems.
Highly recommended!
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