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Buzzmarketing: Get People to Talk About Your Stuff
Mark Hughes (Author) Average Customer Review:   (5)
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Book Description
Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time... Read More |
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