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Buzz: Real-life Lessons in Word-of-Mouth Marketing Paperback – 12 Mar 2009


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Clear, lucid and extremely well-researched. The last chapter by itself is worth the entire price of the book. (Seth Godin, author of Purple Cow)

The only thing that could dislodge Emanuel Rosen's Anatomy of Buzz from its place of honor on my bookshelf is an expanded edition of the Anatomy of Buzz. Rosen is the most insightful person I know on what makes buzz happen. (Chip Heath, author of Made to Stick)

Rosen's new edition with 12 new chapters (out of 24) makes it the best contemporary guide to understanding and using Buzz. (Professor Philip Kotler, Kellogg School of Management, Northwestern University)

Exceptionally useful. (Al Ries)

Excellent...The six rules about Ads and Buzz are worth the price of the book. (Jack Trout)

Book Description

Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. Rosen's bestseller, rewritten and updated with more than fifty per cent new material, explains how to make buzz work for you.

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1 During the first few days of October 2004, Amy Rathke told everyone she met about the semester she had spent in Baja with the National Outdoor Leadership School. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 1 review
Word of Mouth Marketing is still King! 18 Oct. 2010
By Josh Charlesworth - Published on Amazon.com
Format: Kindle Edition Verified Purchase
To begin with I should point out there are previous books by Rosen relating to this subject. The books are called 'The Anatomy of Buzz' and there are several different versions. I haven't read any of these books, but from what I can gather they all appear to build on Rosen's original concept 'Buzz'. I have read previous books which cover in much less detail, word of mouth marketing (which is what this book is all about) and found some of them quite one-dimensional. It was refreshing to read a book that delves much deeper into word of mouth marketing. What I mean is word of mouth is something, I believe, is taken for granted, yet Rosen does a good job demonstrating through 'real world' examples (i.e. cold mountain) just how powerful it can really be. He suggests it is still, arguably, one of the most important forms of marketing.

I particularly enjoyed the authors discussion regarding just how much word of mouth marketing actually takes place face to face, compared to via social networking sites and the Internet. It was quite different to what I initially thought (face to face still reigns supreme). Although I enjoyed this book, I felt the author took too long to make his point in a few places and waffles on a little bit, hence only 4/5. Having said that, others may disagree. Nonetheless, I found this book a very worthy read.

If you want a very good resource on word of mouth marketing, strategies, concepts and pitfalls, then this book goes a long way to ticking those boxes.
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