Clear, lucid and extremely well-researched. The last chapter by itself is worth the entire price of the book. (Seth Godin, author of Purple Cow)
The only thing that could dislodge Emanuel Rosen's Anatomy of Buzz from its place of honor on my bookshelf is an expanded
edition of the Anatomy of Buzz. Rosen is the most insightful person I know on what makes buzz happen. (Chip Heath, author of Made to Stick)
Rosen's new edition with 12 new chapters (out of 24) makes it the best contemporary guide to understanding and using Buzz. (Professor Philip Kotler, Kellogg School of Management, Northwestern University)
Exceptionally useful. (Al Ries)
Excellent...The six rules about Ads and Buzz are worth the price of the book. (Jack Trout)
Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. Rosen's bestseller, rewritten and updated with more than fifty per cent new material, explains how to make buzz work for you.