"Be prepared to have your cherished beliefs overturned." (Spectator Business
"Read this book and take back control of your rational mind." (New Scientist
"His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave" (Velocity
'... thorough and persuasive ... rewarding reading not just for marketing professionals, but for anyone interested in the way we behave.'
--This text refers to an out of print or unavailable edition of this title.