See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

10 used & new from £10.19
See All Buying Options
Have one to sell? Sell yours here
 
   
Buyology: How Everything We Believe About Why We Buy Is Wrong
 
 
Share your own customer images
Publisher: learn how customers can search inside this book.

Buyology: How Everything We Believe About Why We Buy Is Wrong (Hardcover)

by Martin Lindstrom (Author)
4.5 out of 5 stars See all reviews (37 customer reviews)

Available from these sellers.


3 new from £17.99 7 used from £10.19
Other Editions: RRP: Our Price: Other Offers:
Paperback £8.99 £5.39 27 used & new from £3.24

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Want to know...
   www.Ask.com    How Is? Find out the answer on Ask! 
  
 

Customers Who Bought This Item Also Bought

Outliers: The Story of Success

Outliers: The Story of Success

by Malcolm Gladwell
4.0 out of 5 stars (56)  £12.99
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely
4.2 out of 5 stars (70)  £4.85
Branding cluster sheet: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound: 5

Branding cluster sheet: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound: 5

by Martin Lindstrom
4.4 out of 5 stars (5)  £16.14
Nudge: Improving Decisions About Health, Wealth and Happiness

Nudge: Improving Decisions About Health, Wealth and Happiness

by Richard H Thaler
3.7 out of 5 stars (13)  £5.87
Bad Science

Bad Science

by Ben Goldacre
4.6 out of 5 stars (138)  £4.85
› Explore similar items

Product details

Product Description

Review
Lindstrom brings together a great many strands of research to build a fascinating case. The writing is snappy and the book s a page turner --BBC Focus November 2008

A must-have for those involved with marketing and advertising --ReFresh

Review
'... thorough and persuasive ... rewarding reading not just for marketing professionals, but for anyone interested in the way we behave.'


See all Product Description

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
(3)
(2)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Buyology: How Everything We Believe About Why We Buy Is Wrong
87% buy the item featured on this page:
Buyology: How Everything We Believe About Why We Buy Is Wrong 4.5 out of 5 stars (37)
Bad Science
4% buy
Bad Science 4.6 out of 5 stars (138)
£4.85
Predictably Irrational: The Hidden Forces That Shape Our Decisions
3% buy
Predictably Irrational: The Hidden Forces That Shape Our Decisions 4.2 out of 5 stars (70)
£4.85
Quirkology: The Curious Science of Everyday Lives
3% buy
Quirkology: The Curious Science of Everyday Lives 4.4 out of 5 stars (28)
£4.79
Explore similar items
 

Customer Reviews

37 Reviews
5 star:
 (30)
4 star:
 (2)
3 star:
 (1)
2 star:
 (2)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (37 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
16 of 16 people found the following review helpful:
2.0 out of 5 stars Not much new; yet very conceited, 4 Jan 2009
By A. Christoffersen - See all my reviews
(REAL NAME)   
This review is from: Buyology: How Everything We Believe About Why We Buy is Wrong (Paperback)
buyology presents a few interesting insights, but mostly the narrative is marred by the authors irrelevant and boastful ego trip. Also - I find the book lacking in nuance. E.g. Lindstrom often reports that X has an effect on Y - but not how big an effect, and alternative explanations are not given much thought nor space.

Mostly the book fails because it does not tell us why we react in certain ways. In that respect the book simply shows us that brainscanning can tell us which advertising schemes works. But brainscanning can't tell us in advance how or why this works and that does not. Also the book lacks a discussion of how the brainscanning set-up is different from real-world advertising. E.g. It's all fine that mirror-neurons get credit for the ipod fad, but why only the ipod? Why not all other products?

A better book, with focus on the brain, would be A Mind of Its Own: How Your Brain Distorts and Deceives. Also The Political Brain: How We Make Up Our Minds Without Using Our Heads is highly reccommended.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
25 of 26 people found the following review helpful:
2.0 out of 5 stars Mediocre - don't waste your time, 26 Dec 2008
By J. Erlank (London, UK) - See all my reviews
(REAL NAME)   
This is a pretty lightweight book, and self-indulgent as well.

Most people will learn very little of interest that they probably don't already know. The possible exception to this is facts about the author himself, which are sprinkled throughout the text. Did you know he has an "extremely young, boyish-looking face"? Or that he has "raked-back blond hair"? Do you care?

So anyway, what I have learned is that we don't remember most of the advertisments we see; and we mostly buy stuff for irrational, unconscious or emotional reasons. And by scanning people's brains, you can see how different parts respond to brands and logos. This gives you a bit of insight into hard-to-explain human behaviour, such as smokers who smoke heavily despite the dire health warnings on cigarette packets.

Other amazing things I've learned include the fact that the smell of coffee makes you want to drink coffee.

As far as the book itself goes, Lindstrom fails to produce a decent narrative - it's just a jumble of loosely-connected facts, heaps and heaps of padding, repetition and irrelevant personal details. Plus I spotted a couple of dubious-looking "facts" which I easily found to be incorrect with a quick search of the web.

And as for the author himself - well, after a while he just comes across as egotistical, if not mildy delusional. He's just puffing up a few fairly obvious bits of science into a book he can use to promote his own personal brand.

Oh, and he claims to be responsible for egg yolks being bright yellow. I kid you not.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
22 of 23 people found the following review helpful:
3.0 out of 5 stars Some interesting facts but too wordy, 6 Dec 2008
This book talks about research which has been carried out to determine what makes us buy things. Paco Underhill wrote "Why we Buy" but his approach has been to study people in supermarkets and understand behaviour that way. This book uses the latest in technology - eg MRI - to assess reactions to things. So there is a kind of bizarre fascination in reading how we really do not understand why we react to things in a particular way - it is all determined by the subconscious. Some very interesting findings are presented. My problem is that reading this book is a bit like going on a treasure hunt. There are some wonderful grains of genius, but there is a lot of fluff around it. I got the impression that this author was padding it out so that he could produce a decent length book and make a lot of money. He repeats himself a lot and engages in a lot of "Did you think X? Well, the next chapter will show you how wrong you were" or "I thought Y, and I set out to prove it". OK, I can see the author is some kind of genius, but this book really should provide more for your money than a few interesting facts dressed up in a long and rambling tale.

If you're interested in marketing then by all means buy this book but be prepared to be bored at least half of the time.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars Fantastic!
I've never written a review for Amazon before but on this occasion I thought I'd really must. Buy-ology is amazing and I would recommend it to anyone. Read more
Published 10 days ago by Mr. J. L. Holmes

5.0 out of 5 stars Differentiates the good, the bad and the ugly in terms of advertising techniques.
A friend recommended this book to me, so i took his word for it and bought it. As small business owner myself, i found the book to be a good guidelines as to what advertising is... Read more
Published 1 month ago by L. Ford

5.0 out of 5 stars Mind Blowing!
This book is mind blowing. Lindstrom uses stories and anecdotes to separate the working techniques from the bad ones, truly remarkable. Read more
Published 1 month ago by Nathan Shore

5.0 out of 5 stars I really enjoyed this book!
If you enjoy informative and consise books then you will surely enjoy Buyology by Martin Lindstrom, its perfect. Read more
Published 1 month ago by Ben Cocksworth

5.0 out of 5 stars Oh what a book!
Martin Lindstrom's book buyology gives its readers a real view of the consumers mind. This book separates the techniques of advertising which work and the ones that don't, so... Read more
Published 1 month ago by Caleb Johnston

5.0 out of 5 stars Perfectly written!
To any business considering a change in direction in their advertising methods then don't do anything until you have read this! Read more
Published 1 month ago by J. O'Connor

5.0 out of 5 stars Provides insight as to why consumers make irrational decisions.
This book has something to tell. The modern techniques of advertising have exposed by Martin Lindstrom. He raises many interesting facts such as... Read more
Published 1 month ago by TIm Michael

5.0 out of 5 stars Definately worth the read
Lindstrom has really nailed this one. His writing style is controversial, surpising and easy to understand. Read more
Published 1 month ago by Norman Lee

5.0 out of 5 stars A real eye opener!
I wasn't expecting much from this book, perhaps a few statistics and a brief explanation in boring scientific mumbo jumbo. Read more
Published 1 month ago by Josh Kovac

5.0 out of 5 stars Made me more careful about what i buy.
Martin Lindstrom's book buyology really has opened my eyes. I find myself being slowly drawn away from consumerism. Read more
Published 1 month ago by Trever Shore

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject














i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Fun for Everyone

Christmas Gifts
Achieve over 15,000 RPM with our great range of Powerballs.

›Shop the Powerball store

  

Let Olay Amaze You

Olay Total Effects Day Moisturiser SPF15 50ml
Amazon.co.uk sells all your favourite ranges from Olay, including Regenerist and Total Effects.

›Discover Olay at Amazon.co.uk

  

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver
Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates