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A good book, but more of an overview of his studies rather than any in-depth insight or actual technical information. Read morePublished 4 months ago by STEVEN THOMPSON
Highly Recommended Read :)
Very interesting to gain an understanding of the things that go on in consumer's brains :)
The subhead is a perfect example of the bold claims made in this book which are backed up by illogical conclusions and assumptions or are contradicted by the evidence presented. Read morePublished 12 months ago by Willow
This was a good, interesting and readable book, though somewhat superseded by his later book Brandwashed. Read morePublished 19 months ago by Reece
I am afraid I did not like this book at all and was only regretting spending my money on it. The author's tone seems patronising and there is not enough practical data to back up... Read morePublished 19 months ago by Alicia P.
I use lots of the examples in classes that I teach on Retail understanding. Highly recommend. Gives a different insight into what makes people make purchase decisions.Published 24 months ago by Mr Joe Metcalfe
If you work in Marketing or Sales, this is the bible!!! It's amazong, life changing.
Can change an entire advertising or marketing strategy!