Hidden in the midst of straight-to-video releases, this film is a head and shoulders above the rest, and it boggles my mind that it did not achieve theatrical release.
While the subject matter is somewhat unoriginal (games a man must play to land the perfect woman and the pros and cons of commitment/marriage), the film has a great script that gives these themes a freshness not seen in most romantic comedies.
Perhaps the film's strongest suit is the cast. Ryan Reynolds, Bill Bellamy and Jerry O'Connell work great together, and never once does the witty dialog seem forced or unbelievable. The interaction seems realistic, and most importantly, personal (from the male standpoint, anyway). The film is funny yet smart, giving a variety of perspectives on the subject matter.
The problem I have with this film is that the ending is a bit abrupt (I won't give anything away, but you'll see what I mean). I felt a little more elaboration might have tied things up a bit better. However, don't let this deter you, 'Buying the Cow' is worth seeing.