Business, strategy, brand and marketing strategy books

A Listmania! list by Fraser McCulloch "Fraser McCulloch" (Scotland, UK)
 
Revenge of Brand X
1.  Revenge of Brand X by Frankel
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
2.  The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
Used & New from: £3.38
4.7 out of 5 stars  See all reviews (3 customer reviews)
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The Big Red Fez (A Free Press book)
3.  The Big Red Fez (A Free Press book) by Seth Godin
£5.24   Used & New from: £0.87
3.6 out of 5 stars  See all reviews (7 customer reviews)
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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
4.  The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) by John Grant
Used & New from: £0.01
5.0 out of 5 stars  See all reviews (7 customer reviews)
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
5.  Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Adam Morgan
Used & New from: £0.68
4.8 out of 5 stars  See all reviews (9 customer reviews)
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Purple Cow: Transform Your Business by Being Remarkable
6.  Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
£6.29   Used & New from: £2.36
3.9 out of 5 stars  See all reviews (29 customer reviews)
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Permission Marketing: Turning Strangers into Friends and Friends into Customers
7.  Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
£6.29   Used & New from: £3.15
4.0 out of 5 stars  See all reviews (22 customer reviews)
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Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
8.  Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
£14.44   Used & New from: £0.01
4.4 out of 5 stars  See all reviews (5 customer reviews)
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Author
Fraser McCulloch "Fraser McCulloch" (Scotland, UK)
Qualifications: Marketing, Sales and Web Guy
Last updated: 25/05/2007
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