The Business of iPhone App Development
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Product Description
Product Description
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
What you’ll learn
- Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples.
- Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.
- Protect your business and intellectual property and avoid potential legal hassles.
- Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.
- Build synergy with in-app cross-promotion and social networking.
- Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.
- Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.
- Successfully navigate the App Store submission process.
- Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.
Who this book is for
This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/
Table of Contents
Chapter 1: Seeing the Big Picture in a Crowded App Store MarketplaceChapter 2: Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research
Chapter 3: Protecting Your Intellectual Property.
Chapter 4: Your iPhone App Is Your Most Powerful Marketing Tool
Chapter 5: Money for Nothing: When It Pays to Be Free
Chapter 6: Exploring New Business Models with In-App Purchase and Affiliate Programs
Chapter 7: Testing and Usability: Putting Your Best Foot Forward
Chapter 8: Get the Party Started! Creating a Prerelease Buzz
Chapter 9: Keys to the Kingdom: The App Store Submission Process
Chapter 10: Increasing Awareness for Your iPhone App
About the Author
As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of The Business of iPhone App Development: Making and Marketing Apps that Succeed and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. Follow Dave at Twitter.com/ebutterfly
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Amazon.com:
4.7 out of 5 stars (16 customer reviews)
11 of 12 people found the following review helpful:
5.0 out of 5 stars
Much-needed, comprehensive insight into the business of mobile, 3 Mar 2010
By Ron Diamond - Published on Amazon.com
This review is from: The Business of iPhone App Development: Making and Marketing Apps that Succeed (Paperback)
In order to get a jump on this a few weeks ahead of print, I got the e-book version direct from Apress.And what a treasure trove of great ideas & resources it is! Anyone interested in the business side of doing iPhone apps (and indeed, mobile apps in general) will find a lot of valuable info here.
In fact, this has to be one of the most comprehensive surveys of information & hard-won wisdom in the entire mobile sector (and much of this knowledge could certainly be applied to other platforms as well).
The author(s) cover an array of different topics, including:
- doing effective market research
- a great section on intellectual property and legal issues
- user interface design tips
- pricing strategies and case studies of different business models
- methods of distribution
- how to write an effective press release
- savvy marketing via web, blogs, Facebook, Twitter, et al
- and more ...
Moreover, they've have mapped out the chapters to correspond very logically into Planning / Development / Release phases ... and most importantly, the content consistently exudes experience and insight.
So, bottom line: I'd say this title is a no-brainer for anyone serious about doing business in the still-nascent -- and largely uncharted -- mobile space.
And as for me, I'm especially looking forward to perusing this little gem even more ... on my shiny new iPad. :)
Sweet!
~~~
Apress has created a number of great titles in just the past year or so, and if this is any indication of what's to come, they'll continue to be a preferred vendor for this kind of informative content.
10 of 12 people found the following review helpful:
2.0 out of 5 stars
Outdated info, 4 Nov 2010
By Branko Zabala - Published on Amazon.com
This review is from: The Business of iPhone App Development: Making and Marketing Apps that Succeed (Paperback)
Pros:Great information and tips on how to make and market your apps. It think the authors are right on the money and know what they are talking about.
Cons:
Reading the date of publication you might think that the book has updated information but it doesn't. It's like they wrote it back in 2008 and they published it after two years. You can't afford to take that long to publish a book (specially a tech book). Also, I skipped the the coding parts throughout the book, I think it should be either a programming book or a Business Book, not both.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
The only iPhone Marketing book you will need!, 1 April 2010
By Laurence Koret - Published on Amazon.com
This review is from: The Business of iPhone App Development: Making and Marketing Apps that Succeed (Paperback)
If you are like me, learning about the world of iPhone programming is an ongoing quest. I have been through numerous texts, and sadly, quite a few have fallen by the wayside. The good news is I think I've found the best book on this subject so far:' The Business of iPhone App Development: Making and Marketing Apps that Succeed by Dave Wooldridge published by Apress.Don't look for the usual line-by-line code how-to. There are plenty of sources out there for this kind of thing. This book has some very useful bits of programming advice and sections of code, that I totally intend to use. Wooldridge knows his stuff, but the vast majority of his ideas cover marketing and how to position the Apps you make. You can man-up and make the juiciest app computing has ever known, but honestly - do you know how to get it out there? Beat the competition? Have foursquare rate you "King of the Lab?" No? Yeah, my point exactly. The only other book out there on the market covering this territory is Starting an iPhone Application Business For Dummies'' Yeah, Dummies. Mr. Wooldridge's book is vastly superior.'
Wooldridge gave me the useful intel right from Chapter 1. Here's a little nugget we all cannot do without: The book recommends to set-up your iTunes Connect Contract with Apple, even before your App is completed. If this isn't done Apple will not be able to pay you. Even though my App is not completed yet, I went ahead and did this step. I have high hopes for my little brainchild and so should you.
He gives absolutely priceless advice about naming your app. I won't give it away, but let's just say that any app named supercalifraglisticexpialidocious is doomed to the dustbin of app history
Free agents need to know their way around the business law pertaining to app development and the myriad ramifications involved the process including pricing. To charge or not to charge? That is the question. Wooldridge out of the kindness of his heart takes you there, and in-depth too. These chapters are survival manuals for working with freelance contractors and also companies outside your own.
Test accounts and the all important Submissions process are given a thorough run down before he introduces you to the world of marketing and buzz.' Twitter and Facebook are discussed as well as creating an appealing website that will be viewable on a iPhone. Also, discussed are more traditional means such as email marketing using Constant Contact.
The Business of iPhone App Development: Making and Marketing Apps that Succeed' Hey, I've got my copy. And I'm ahead of you on line. Now go get yours!''
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