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Business the Yahoo Way: Secrets of the Worlds Most Popular Internet Company (Big Shots Series) [Paperback]

Anthony Vlamis , Bob Smith
2.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

27 Nov 2000 Big Shots Series
For millions of users Yahoo! is the internet – a true portal offering a branded network of media, commerce and communication. Business the Yahoo! Way spotlights the ten key business management principles that have guided the company to its success as the world′s leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today′s internet–based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! – co–founders Jerry Yanf and David Filo – as well as on the management skills and business acumen of its top managers – chairman Tim Koogle and president Jeff Mallet.

Product details

  • Paperback: 240 pages
  • Publisher: Capstone (27 Nov 2000)
  • Language: English
  • ISBN-10: 1841121053
  • ISBN-13: 978-1841121055
  • Product Dimensions: 21.2 x 13.6 x 2.2 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 3,003,221 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"..an entertaining and interesting read..." (M2 Communications, 22 February 2001)

From the Inside Flap

For millions of users Yahoo! is the Internet – a true portal offering a branded network of media, commerce and communication to more than 156 million individuals each month worldwide. Yahoo! was the first online navigational guide to the Web and has become the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! continues to wow investors with strong growth, both in terms of revenue and traffic. Revenue jumped a massive 120% between 1999 and 2000, from $103 million to $228 million. At the same time, the number of page views jumped by 40%, from 465 million per day in December 1999 to 625 million in March 2000. Even more appearling for analysts are Yahoo!′s gross margins of 86%. With $1.2 billion in cash, the company owns a mere $64 million in property, plant and equipment.

In Business the Yahoo! Way Anthony Vlamis and Bob Smith spotlight the 10 key business management principles that have guided the company to its success as the world′s leading Internet media company. Readers will gain knowledge and practical guidance on competing and managing in today′s Internet–based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! – co–founders Jerry Yang and David Filo – as well as on the management skills and business acumen of its top managers – chairman Tim Koogle and president Jeff Mallet.

Business the Yahoo! Way reveals how any manager, entrepreneur or investor can learn from the Yahoo! story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation.


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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By A Customer
Format:Paperback
I have reviewed this book for the readers of the Journal of Small Business and Enterprise Development who are either in research or practitioners who might recommend the book on a reading list for an entrepreneurship programme at undergraduate or masters level.
I would describe the book as one you buy at Heathrow for a flight to the States because it is headed "The Yahoo Way". It's a good read about how investing unlimited funds in a business can allow a myriad of spin-offs even when conventional wisdom might say "hold on - who is paying for this?"
The story of how two academics Jerry Yang and David Filo from Stanford University who used their Intellectual property in 1993 to compile a directory of favourite web sites, and took the company into being one of the iconoclastic first dot coms is of great interest. To be valued at $3.12billion (Yang) and $3.05 billion (Filo) within 7 years is to be the ultimate entrepreneurial success story, or is it?
The euphoria of the book is to have a great ride on the Internet tidal wave. The impression is that if any business had been as far seeing as Yahoo then they could have done the same. Quote "by August 2000 Nielsen/Net Ratings' first ever global internet crowns Yahoo! As the top Web property in the world with a unique audience totalling more than 62 million users".
Given the stock-market crashing in March 2001 on the broken backs of dot com businesses, with Yahoo getting the same down-rating as other net innovators businesses perhaps the market is ready for a companion edition of this book. This book would explore what created the Yahoo phenomena was unlimited capital available from venture capitalists and the global banking industry.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 1.0 out of 5 stars  1 review
1.0 out of 5 stars Bad Homework 11 Dec 2008
By Maxim Masiutin - Published on Amazon.com
Format:Paperback
This is the second edition of the book first released on January 15, 2000. Since this second edition was released on November 27, 2000, it covers several events that occurred in the beginning of 2000, like the 50% decline of the stock price of Yahoo. But the events are not covered very deeply, for example, the author admire that the Yahoo stock did "only" fall 50% while the other stocks got as much as 90% decline.

This book provides only limited information about Yahoo, you can get almost the same from public sources like WikiPedia. The book lacks unbiased view on the company. The authors only admire with Yahoo steps and decisions and provide no critical view. Even in the chapter about mistakes they only list mistakes of the other companies, and not a single mistake by Yahoo. The authors did not communicated with the management of Yahoo and only got the information from the public sources, but this is no excuse for the poor quality of the book. Take, for example, Roger Lowenstein, who wrote "Buffett: The Making of an American Capitalist" without communicating with Warren Buffet, but have produced an excellent book, which is even better than the writings of other authors who had "access" to Warren Buffet.

I would recommend "Inside Yahoo!" by Karen Angel instead of this book.
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