"Suze is a messiah to businesses who want to engage, not bore, their customers, even if writing comes as a bit of a chore." - Ann Handley, MarketingProfs.com Considering that around 99 percent of internet business is done via the written word (plus what we still need to do for printed business writing) getting your business writing right is more important than ever before. In this practical how-to book professional business writer Suzan St Maur gets you writing effectively, easily, and quickly. Suze shows you how to... 1. Make sure your thinking is right, so what you write works first time 2. Polish your grammar, spelling and punctuation to perfection 3. Start your writing off on the right foot every time 4. Ensure everything you write gets the results you want 5. Harness PR skills to get you and your business noticed 6. Use pro advertising techniques to fire up your promotional writing 7. Write about yourself so readers know just how good you really are 8. Compose and write formal business documents with confidence 9. Prepare and present speeches that wow your audiences
Business Writing Made Easy
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
There's a wealth of information in this book on both the 'what to' and the 'how to' of business writing across different media and for an array of purposes from proposals to advertising to PR and beyond.
It speaks to (rather than down to) the reader and you can see why Suzan St Maur has been a successful advertising copywriter, script and speech writer, and author of more than 20 published nonfiction books. That she's sharing her experience with those of us who don't earn their money by the written word yet have to make a decent go of it for their business is a blessing and could well save many an embarrassing gaffe!
My advice would be to read through the entire book at least once and then zoom in to where your most pressing needs lie for specific help in that area. That applies even if you're an experienced business writer - we can all learn how to write better... And it's a great idea to return and check the Key Tips the book kicks off with and the whole host of Minitips at the end before you create any written masterpiece!
It speaks to (rather than down to) the reader and you can see why Suzan St Maur has been a successful advertising copywriter, script and speech writer, and author of more than 20 published nonfiction books. That she's sharing her experience with those of us who don't earn their money by the written word yet have to make a decent go of it for their business is a blessing and could well save many an embarrassing gaffe!
My advice would be to read through the entire book at least once and then zoom in to where your most pressing needs lie for specific help in that area. That applies even if you're an experienced business writer - we can all learn how to write better... And it's a great idea to return and check the Key Tips the book kicks off with and the whole host of Minitips at the end before you create any written masterpiece!
3 of 3 people found the following review helpful
Format:Paperback
Wow! I write a lot for business, for my website, for my blog and have for 20 years. I still found some super great advice in this book for areas I'm not as well versed in as well as the one's I am.
Business Writing Made Easy is clear and concise. All of the information is practical and applicable; best of all, the author includes lots of templates and examples.
There's definitely something for everyone in it, I found myself tagging pages for reference and will definitely keep it handy. I like the down-to-earth tone. Unlike other writing books I've read the author keeps it light and isn't a drill-sergeant!
I wondered if one book could touch on so many of the writing tasks business owners have and surprisingly it does.
If you are just starting out and need to get your marketing materials together or if you've been at it awhile and need to step up your writing skills for proposals or PR, this book is great reference. It's never a bad time to become a better writer!
Business Writing Made Easy is clear and concise. All of the information is practical and applicable; best of all, the author includes lots of templates and examples.
There's definitely something for everyone in it, I found myself tagging pages for reference and will definitely keep it handy. I like the down-to-earth tone. Unlike other writing books I've read the author keeps it light and isn't a drill-sergeant!
I wondered if one book could touch on so many of the writing tasks business owners have and surprisingly it does.
If you are just starting out and need to get your marketing materials together or if you've been at it awhile and need to step up your writing skills for proposals or PR, this book is great reference. It's never a bad time to become a better writer!
2 of 2 people found the following review helpful
Format:Paperback
BUSINESS WRITING MADE EASY By Suzan St Maur
If you've ever sent the `wrong' email or been too formal in your blog or just written a letter that was subsequently ignored - this is the book to read.
Business Writing Made Easy is simple guide that cuts out the mystique that is often applied to what ought to be a direct and functional process.
What I immediately liked was the book's `tone of voice'. It talks to the reader, like a mentor giving support and advice rather than a stiff old bombastic tome. The feeling of talking continues throughout e.g. in the section of advertising, Suzan asks us to consider `what do you need to say?' before anything else. Likewise she advises in `Writing for the web' that "complex thinking doesn't work".
There is great comfort in knowing that even complicated tasks can be simplified. Mark Twain said "I didn't have time to write a short letter, so I wrote a long one instead" and Suze's book helps achieve just that.
I have read various stuffy and rule-bound style guides published by the major UK newspaper editors. I have also read other popular grammar guides which although amusing are generally a `look how much I know' vehicle for the author. Suzan's guide is designed for the reader to find a winning point on every page. I randomly opened the book in the blog section and immediately learned that one can run three blogs simultaneously (personal, business and special interest) to achieve maximum effect. A simple concept, but it's only obvious when you read it.
Likewise, in her advice on producing brochure copy, Suzan points out how people rarely read from start to finish, we flick through from back to front and back again. She calls this `Grasshopper reading' and provides some neat strategies for capturing the readers' attention however they read.
Given the book's title, it is wonderfully targeted at sorting out work-place issues succinctly and with a business-led justification. I particularly enjoyed the section on the driest of experiences, report writing. Again, Suzan explains how to deal with obligations (facts, details, procedures) and also entices me with her expertise on how I can still keep my individuality. Read it and see!
If you've ever sent the `wrong' email or been too formal in your blog or just written a letter that was subsequently ignored - this is the book to read.
Business Writing Made Easy is simple guide that cuts out the mystique that is often applied to what ought to be a direct and functional process.
What I immediately liked was the book's `tone of voice'. It talks to the reader, like a mentor giving support and advice rather than a stiff old bombastic tome. The feeling of talking continues throughout e.g. in the section of advertising, Suzan asks us to consider `what do you need to say?' before anything else. Likewise she advises in `Writing for the web' that "complex thinking doesn't work".
There is great comfort in knowing that even complicated tasks can be simplified. Mark Twain said "I didn't have time to write a short letter, so I wrote a long one instead" and Suze's book helps achieve just that.
I have read various stuffy and rule-bound style guides published by the major UK newspaper editors. I have also read other popular grammar guides which although amusing are generally a `look how much I know' vehicle for the author. Suzan's guide is designed for the reader to find a winning point on every page. I randomly opened the book in the blog section and immediately learned that one can run three blogs simultaneously (personal, business and special interest) to achieve maximum effect. A simple concept, but it's only obvious when you read it.
Likewise, in her advice on producing brochure copy, Suzan points out how people rarely read from start to finish, we flick through from back to front and back again. She calls this `Grasshopper reading' and provides some neat strategies for capturing the readers' attention however they read.
Given the book's title, it is wonderfully targeted at sorting out work-place issues succinctly and with a business-led justification. I particularly enjoyed the section on the driest of experiences, report writing. Again, Suzan explains how to deal with obligations (facts, details, procedures) and also entices me with her expertise on how I can still keep my individuality. Read it and see!
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Most Recent Customer Reviews
5.0 out of 5 stars
Gain confidence with your business writing
As a newcomer to writing for business, I found this book very helpful. I agree with other reviewers that it is best to read the book through first, then go back to the sections... Read more
Published 11 months ago by Kathleen Drum
5.0 out of 5 stars
Says it all!
This is a great guide - reader-friendly, up-to-date and comprehensive. The grammar police won't like it but Suzan St Maur understands the difference between accuracy and pedantry. Read more
Published 11 months ago by Alison Clark
5.0 out of 5 stars
Practical Help
I was dreading this book because I struggled with grammar, punctuation and spelling at school and I was thinking I would be faced with a book with lots of tight rules and a slow... Read more
Published 11 months ago by Rintu Basu "Author - Persuasion Skills Black Book
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