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Business Writing For Dummies Paperback – 23 Aug 2013


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Product details

  • Paperback: 382 pages
  • Publisher: John Wiley & Sons; 1st edition (23 Aug 2013)
  • Language: English
  • ISBN-10: 1118583647
  • ISBN-13: 978-1118583647
  • Product Dimensions: 14 x 2.2 x 21.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 226,525 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

“Business Writing for Dummies is an excellent read for B2B marketers, and is all laid out in the concise, easy to read format we have come to expect from the ‘Dummies’ series.” (B2B Marketing, December 2013)

From the Back Cover

Learn to: Draft perfect emails, letters, proposals and more Adapt your writing for your audience Communicate effectively with global audiences Edit and troubleshoot your writing Business writing that achieves results! In today's competitive job market, the ability to write well is a skill you can't afford to be without. Covering a wide range of business communications – from reports, proposals and press releases, to emails, web copy and tweets – Business Writing For Dummies is your must-have guide to mastering this crucial business skill. Know the what and how of it – quickly work out exactly what you need to say and how to say it most effectively Polish it till it shines – use simple techniques for editing and fine-tuning your copy for clarity and maximum impact Connect with copy – leverage emails, letters and social media to forge valuable business relationships and to build your personal brand Craft impressive business documents – write the kinds of bids, proposals, reports and promo materials on which successful careers are built Take it global – understand key differences in written communication around the world and how to tailor your copy for international audiences Open the book and find: The ABCs of writing well for any business context Things that turn readers off immediately and how to avoid them Handy tips for writing the spoken word Examples of great proposals, reports, emails, blogs and more Advice on how to write for a global audience Expert guidance on advancing your career with writing

Inside This Book (Learn More)
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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By @StephenWelch11 on 3 Oct 2013
Format: Paperback
I must admit I was a bit nonplussed when I first starting to read this book. After all, I don't consider myself a `dummy' at writing. If you are a novice this is definitely the book for you. It will help you iron out all that bad advice you get in University about writing long sentences, being erudite and planting forests of subordinate clauses (which are designed to help you, in the short term, impress academically). But these are no use in the real world. Where short snappy sentences suffice.

So it's a great book for that. But does it have other uses? Actually yes.

The sections on social media and writing for the internet, linkedin, etc are very useful and a nice way of pulling lots of ideas into a short space. I applaud the effort to provide an easy guide for effective communication in these new channels. And the book is peppered with nuggets and ideas you can use straight away. Even as a relatively experienced writer I got new insights.

Natalie Canavor, therefore, has written a book with mass appeal, and lots of practical tips. I can quibble with sections (as someone based in London, some the `international writing' tips didn't resonate) but overall this is a book to support not only better writing but to help those in business advance their career by effective writing.

So really the title should be "Business Writing for Dummies and also hose who have a bit of experience but are Magpies who always like to collect new tips to improve their writing". But of course that would run counter to one of the themes - brevity - of the book itself.
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1 of 1 people found the following review helpful By Mark Clayson on 30 Sep 2013
Format: Kindle Edition
With over 3000 articles, documents and reports under my belt, you can imagine that I was not expecting to learn anything new from Natalie Canavor's book "Business Writing for Dummies." My 30 years of constructing documents, reports and presentations must mean I know enough to have the skill to write a similar kind of book, surely? I was wrong, very wrong.

Full disclosure first: I did not buy a copy of this book. Rather it was kindly sent as a gift - eagerly awaited so I could see if there were any hidden nuggets. Gift or not, this review is objective and comprehensive for a reason: "Business Writing for Dummies" is packed with essential information for anybody concerned with business writing.

But what is business writing? Most of us would expect resumes and official letters to be included. But Natalie points out that the definition extends far beyond those narrow boundaries. Emails, reports, presentations, speeches, video and audio dialogue, blogs, web content - the list goes on. We interact in our daily business activities with employers, employees, potential clients and current customers. All of these require the planning and development of appropriate written materials allowing for precise communication and relationship building.

Despite my own experiences, I, too, fail to write effective business materials. In retrospect, after reading Natalie's book, I see items that are incorrectly written, unfocussed, occasionally sloppy and include errors.

The author points out the need for planning and thereafter repeated drafting and editing as a road to success - something we all can, and should, be doing.
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1 of 1 people found the following review helpful By John Abbink on 29 Aug 2013
Format: Paperback
As with most titles in this series, Business Writing for Dummies is a clear, well-organized and practical guide, valuable not only to neophytes but to experienced business writers who can benefit from having a ready reference at hand. Virtually any writer would benefit from having it within easy reach.
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By Simon Widmer on 12 Nov 2013
Format: Paperback
It was a delight for me to read this! It is a real help for beginners as well as experienced business people. Not only is Ms Canavor an expert on writing but she also clearly knows how business works and she understands what it takes to succeed in a highly competitive environment.
As Dean of a large Business School in Switzerland, I will recommend this book to all our students.
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