- Paperback: 268 pages
- Publisher: Globa Vista Press (1 Dec 2004)
- ISBN-10: 097651690X
- ISBN-13: 978-0976516903
- Product Dimensions: 22.6 x 15.2 x 1.8 cm
- Amazon Bestsellers Rank: 3,903,393 in Books (See Top 100 in Books)
- See Complete Table of Contents
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First Sentence
Mira Vozreniya is the chief marketing officer of a U.S.-based company called Acme Widgets Inc. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Mira Vozreniya is the chief marketing officer of a U.S.-based company called Acme Widgets Inc. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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25 reviews
5 of 5 people found the following review helpful
More than just "Marketing"
18 July 2002
Format:Hardcover
DePalma's book is much more than the sub-title "A Strategic Guide to Global Marketing" implies. It really addresses the strategic and tactical changes a company must go through internally in order to reap benefits from the world-wide marketplace. The first big "thread" that is important to me in the book is that globalizing a company is a process that needs to be worked through - you can't just mandate it into existence. You can't go into the process with the right answers ahead of time - they have to be discovered by going through the process. The second is that the effort requires corporate commitment: it requires a comprehensive and unified view, high-level corporate buy-in and support, and a person accountable for making it all happen. His concept of the Chief Globalization Officer (CGO) is precisely the answer most companies need. I highly recommend the book to globalization neophytes and experts alike.
4 of 4 people found the following review helpful
Review of Business without borders
23 Aug 2002
Format:Hardcover
I finely finished reading Don's book and I think it is excellent. Much said is also directly applicable to software localization and global product planning in general. I have not seen any other books addressing these aspect of globalization!
I am a 10 year localization veteran and I teach localization at the Localization Institute and the Monterey Institute of International Studies.
I am a 10 year localization veteran and I teach localization at the Localization Institute and the Monterey Institute of International Studies.
4 of 4 people found the following review helpful
Trekkies Beware -- The Eighth Continent Rules
3 July 2002
Format:Hardcover
Don does a good job of introducing the budding globalist to the Eighth Continent, i.e. to doing business on the global web. The book will do well as a college text book. Don's style is incisive and entertaining and he lards the book with illuminating examples.
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