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AQA A2 Business Studies textbook (Second Edition) [Paperback]

Gwen Coates , John Wolinski
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Table of Contents

Unit 3 Strategies for success
Functional objectives and strategies
Chapter 1 Using objectives and strategies
Functional strategies and accounts
Chapter 2 Understanding financial objectives
Chapter 3 Using financial data to measure and assess performance
Chapter 4 Interpreting published accounts
Chapter 5 Selecting financial strategies
Chapter 6 Making investment decisions
Marketing strategies
Chapter 7 Understanding marketing objectives
Chapter 8 Analysing markets and marketing
Chapter 9 Selecting marketing strategies
Chapter 10 Developing and implementing marketing plans
Operational strategies
Chapter 11 Understanding operational objectives
Chapter 12 Operational strategies: scale and resource mix
Chapter 13 Operational strategies: innovation
Chapter 14 Operational strategies: location
Chapter 15 Operational strategies: lean production
Human resource strategies
Chapter 16 Understanding HR objectives and strategies
Chapter 17 Developing and implementing workforce plans
Chapter 18 Competitive organisational structures
Chapter 19 Effective employer/employee relations
Unit 4 The business environment and managing change
Corporate aims and objectives
Chapter 20 Understanding mission, aims and objectives
Chapter 21 Relationship between businesses and the economic environment
Chapter 22 Relationship between businesses and the political and legal environment
Chapter 23 Relationship between businesses and the social environment
Chapter 24 Relationship between businesses and the technological environment
Chapter 25 Relationship between businesses and the competitive environment
Managing change
Chapter 26 Internal causes of change
Chapter 27 Planning for change
Chapter 28 Key influences on the change process: leadership
Chapter 29 Key influences on the change process: culture
Chapter 30 Making strategic decisions
Chapter 31 Implementing and managing change

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