A superb textbook with excellent, appropriate examples presented in an interesting and innovative manner for AS students.
(David Linnell, Chair of Examiners, AQA Business Studies (about the 1st edition))
"Do I recommend it? Absolutely! It's well written, well presented, accessible and stretching - a very good textbook for students and teachers alike. As with any recommendation, it's not the textbook that brings a business studies lesson to life and makes it interesting, that's our job. This textbook is, however, a very good support."
(Jon Tuxford (Head of Studies, Denstone College, Uttoxeter), Teaching Business & Economics)
--This text refers to an out of print or unavailable edition of this title.
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