Business Stripped Bare: Adventures of a Global Entrepreneur
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Product Description
Book Description
The biggest business publication of 2009 - Branson's business secrets now in paperback
Product Description
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
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Customer Reviews
Most Helpful Customer Reviews
28 of 29 people found the following review helpful
Format:Hardcover
Regardless of who you are - one thing you have to admit is that Richard Branson oozes charisma, energy and vitality. Even looking at the front cover of the book he is given an exotic yet accessible quality. But enough of this hero worship on my part - what are my thoughts on the contents of the book?
Branson does not claim to be an academic businessman. What comes across in this book is his ethos and belief in the power of entrepreneurship. He covers such themes as Leadership, Brand and Social Responsiblity.
The book has of number of strengths. Throughout he uses stories to illustrate his points. My particular favourites were his tales regarding BA, Coco Cola and his initial set up of Virgin Money. So Branson avoids the situation that other business books fall into - using big words and leaving the reader none the wiser to what they are actually talking about.
A second strength of this book is that Branson portrays business not as an entity detached from his or our everyday lives. If used properly and ethically - it can be a source of great change. I reckon Branson and Adam Smith would have gotten on like a house on fire.
A third strength is Branson's ideas about self empowerment. We may think of Virgin as a monster sized company - whereas in fact it is made up of lots of smaller companies (aside from Virgin Atlantic which Branson readily admits is big). Branson states that the smaller companies avoid the problem of stagnation and each employee can stay energised and involved. Staying with this small scale approach - Branson illustrates how it can be used to tackle such problems as climate change. Correctly he states that large scale solutions often become bogged down.
However the book does have one issue. Branson is much more engaging when talking about the individuals that makes up his company and his relationship with them. The sections where he talks about the high profile individuals such as Al Gore, Clinton and Mandela - tend to get bogged down and I found my attention drifting. I got it that he thinks these guys are great - I just didnt need to read about it for the next 10 pages. Bit rich coming from me since I have just read 328 pages about my hero Branson!
Overall - a great book and with great messages.
The best message being "the brave may not live forever - but the cautious do not live at all".
Branson does not claim to be an academic businessman. What comes across in this book is his ethos and belief in the power of entrepreneurship. He covers such themes as Leadership, Brand and Social Responsiblity.
The book has of number of strengths. Throughout he uses stories to illustrate his points. My particular favourites were his tales regarding BA, Coco Cola and his initial set up of Virgin Money. So Branson avoids the situation that other business books fall into - using big words and leaving the reader none the wiser to what they are actually talking about.
A second strength of this book is that Branson portrays business not as an entity detached from his or our everyday lives. If used properly and ethically - it can be a source of great change. I reckon Branson and Adam Smith would have gotten on like a house on fire.
A third strength is Branson's ideas about self empowerment. We may think of Virgin as a monster sized company - whereas in fact it is made up of lots of smaller companies (aside from Virgin Atlantic which Branson readily admits is big). Branson states that the smaller companies avoid the problem of stagnation and each employee can stay energised and involved. Staying with this small scale approach - Branson illustrates how it can be used to tackle such problems as climate change. Correctly he states that large scale solutions often become bogged down.
However the book does have one issue. Branson is much more engaging when talking about the individuals that makes up his company and his relationship with them. The sections where he talks about the high profile individuals such as Al Gore, Clinton and Mandela - tend to get bogged down and I found my attention drifting. I got it that he thinks these guys are great - I just didnt need to read about it for the next 10 pages. Bit rich coming from me since I have just read 328 pages about my hero Branson!
Overall - a great book and with great messages.
The best message being "the brave may not live forever - but the cautious do not live at all".
5 of 5 people found the following review helpful
Format:Kindle Edition
Having read other books both by Richard Branson and other major business owners, I had high hopes for this book, unfortunately, I was slightly disappointed in this book.
A lot of it was focused on passing the buck and I got the feeling that he was trying to clear his name for various Virgin things that had gone wrong, especially with Virgin trains. There was also a lot of descriptions of various publicity stunts that Mr Branson has done, prior to reading this I had always thought of Richard Branson as very down to Earth with a good sense of humour. I think the way this has been written misrepresents him and I now sort of think of him as a bit seedy which is causing a conflict in my head as it's so different to previous experiences of Richard Branson.
Other reviewers have stated that there is quite a bit of "look at me, haven't I done well" and yes, there is a lot of that but if they were to be honest, that's the whole reason why anyone is reading this book - because he's done so well in business and everyone wants to know how.
It's a good book, which is worth reading but don't put it to the top of your reading list, maybe look at his other books first.
A lot of it was focused on passing the buck and I got the feeling that he was trying to clear his name for various Virgin things that had gone wrong, especially with Virgin trains. There was also a lot of descriptions of various publicity stunts that Mr Branson has done, prior to reading this I had always thought of Richard Branson as very down to Earth with a good sense of humour. I think the way this has been written misrepresents him and I now sort of think of him as a bit seedy which is causing a conflict in my head as it's so different to previous experiences of Richard Branson.
Other reviewers have stated that there is quite a bit of "look at me, haven't I done well" and yes, there is a lot of that but if they were to be honest, that's the whole reason why anyone is reading this book - because he's done so well in business and everyone wants to know how.
It's a good book, which is worth reading but don't put it to the top of your reading list, maybe look at his other books first.
2 of 2 people found the following review helpful
Format:Audio CD
Business Stripped Bare: Adventures of a Global EntrepreneurI bought this audio book to pass a few hours of my daily commute and what a thoroughly good choice as i enjoyed it a great deal. I would say that it is far more autobiographical than practical lessons but either way i found it very interesting. I am the director of my own company and i found his drive, views and outlooks on business very refreshing. Before i forget i must mention that it is actually Richard reading which really puts it a step above a lot of other business audio books (Duncan Bannatyne are you listening)?
Richard comes across very well and the way the audio is recorded doesn't feel too clinical and is far more relaxed and laid back. This audio collection has left me with a great deal of respect and interest in Richard and the Virgin group which i will follow up on especially when it comes to his new ventures. He recounts both the ups and the downs of his personal ventures (or adventures) and doesn't shy away from saying it as it is. There is an element of self promotion of some areas of his business but that is fine with me when many of them are concerned with major world-wide affairs. An interesting and highly entertaining listen.
Richard comes across very well and the way the audio is recorded doesn't feel too clinical and is far more relaxed and laid back. This audio collection has left me with a great deal of respect and interest in Richard and the Virgin group which i will follow up on especially when it comes to his new ventures. He recounts both the ups and the downs of his personal ventures (or adventures) and doesn't shy away from saying it as it is. There is an element of self promotion of some areas of his business but that is fine with me when many of them are concerned with major world-wide affairs. An interesting and highly entertaining listen.
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Most Recent Customer Reviews
An interesting book
Book arrived fairly on time and started reading it. It is actually used book, which I don't mind, since the price was really good too. Read more
Published 3 months ago by Customer
Overall a nice little book
Quick one..
Easy to read, enjoyable and good because you get inside the mind of someone who has obviously achieved a fair amount. Read more
Easy to read, enjoyable and good because you get inside the mind of someone who has obviously achieved a fair amount. Read more
Published 6 months ago by Mr. R. O'regan
A good all-rounder
The man with the midas touch just doesn't seem to be able to put a foot wrong and in this book he certainly does reveal some of the audacious deals that nearly never came off and... Read more
Published 8 months ago by jammy person
Good stuff
On time, good condition, good product, good advice.
Look forward to reading this book by Sir Branson after reading his autobiography. Read more
Look forward to reading this book by Sir Branson after reading his autobiography. Read more
Published 8 months ago by JB
Quite boring
I found this book quite boring. Although there is some useful information in this book, most of it sounds like praising Virgin companies.
Published 14 months ago by Anna Iskenderova
Overall good book full of advice.
This book is full of advice. Great for anyone looking at getting into business. Especially those with big ambitions. Read more
Published 15 months ago by Mr. Matthew L. Mitchell
One more awesome book from Sir Richard Branson
I've read "Screw it, let's do it" and it blew me away. Book is so full of positive energy and I wasn't disappointed when I read "Business stripped bare: adventures of a Global... Read more
Published 15 months ago by Martin Blum
Reflection on success by a highly successful entrepreneur
In this book, Richard Branson reflects on personal and business success. He goes over seven pillars of business success and illustrates his philosophy with numerous examples from... Read more
Published 15 months ago by Avid Reader
maloquero com dinheiro
Love Sir Richard. He has a way of making being a millionaire-billionaire fun and exciting. Not just about grey pin stripes and stuffy temperaments!! Read more
Published 16 months ago by Zimbo T
A brave genius
Mr. Branson is a genius! The book allows you to understand the way he achieved results from an early age and continues to strive for new ideas even now. Read more
Published 20 months ago by Michele Paloschi
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