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Product Description
Review
"Eureka! A long overdue sports management publication which covers a wide range of issues and resists filling its pages with case studies from American sports that have little or no bearing outside the US."
"An impressive group of academics have produced one of the best sports management books so far. The book goes into great detail in a number of areas and is interspersed with humour to make otherwise dull subjects more entertaining. Readers are also challenged to give their interpretation of events."
Reviewer: Peter Miller, Soccer Consultant
Read what the experts have said about this book at:
http://www.im-reports.com/SM/IJSM/?type=current in the July edition of the International Journal of Sport Marketing and Sponsorship (Volumbe 6 number 1)
Product Description
The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.
Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Excellent and well thumbed all round reference,
By Odibus (Manchester, UK) - See all my reviews
This review is from: The Business of Sport Management (Paperback)
This book is brilliant for anyone doing Sports Management. Its all there and well laid out. Tells you all you need about the management side of sport. Lots of interesting cases in interesting spoorts. Hard to find anything bad to say about, maybe the stuff on Leeds in the finance chapter is a bit out of date these days. Why didnt we have this in the first year!
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Even if you are not an academic, you'll like this,
By A Customer
This review is from: The Business of Sport Management (Paperback)
Really good, enjoyed it a lot. I had to read it for my coursework but it's the kind of book you will just enjoy reading anyway: sport, sport and more sport. Get yourself a drink, sit down, relax and enjoy.
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