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The Business Rules: The 7 Irrefutable Laws that Determine All Business Success: Rules That Will Make or Break Your Business (Paperback)

by David A. Eichenbaum (Author)

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Product details

Paperback: 288 pages
Publisher: Entrepreneur Press; 1 edition (1 Feb 2007)
Language English
ISBN-10: 1599180618
ISBN-13: 978-1599180618
Product Dimensions: 22.6 x 19 x 2.5 cm
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Amazon.co.uk Sales Rank: 1,598,446 in Books (See Bestsellers in Books)

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Product Description

Product Description

Thou shalt succeed in business—with these seven rules

There are seven fundamental business truths. Following them has led Coke to prosper over Pepsi, Microsoft over Apple, and Southwest over larger carriers—and ignoring them caused Amazon.com to lose $3 billion since its inception. Author David Eichenbaum reveals the seven commandments, rules he has uncovered after 20 years of study—rules that have been in effect since the very first business. By following these commandments, you will increase your profits, reduce your costs, increase customer satisfaction, and attract top-notch employees. Management theories come and go. The commandments are enduring and timeless—and essential to the existence of your business.

About the Author
David A. Eichenbaum is an entrepreneur with 25 years of experience in a diverse array of businesses. He is the CEO of Eichenbaum & Associates, an international consulting firm, as well as a principal in an array of health care technology companies. This book is the culmination of a 20- year research project to identify the foundational elements that dictate business success.

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