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Business Research: A Practical Guide for Undergraduate and Postgraduate Students Paperback – 17 Jan 1997


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Product details

  • Paperback: 368 pages
  • Publisher: Palgrave Macmillan (17 Jan. 1997)
  • Language: English
  • ISBN-10: 0333607058
  • ISBN-13: 978-0333607053
  • Product Dimensions: 23 x 15.6 x 2.2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Bestsellers Rank: 46,203 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

I purchased this book some time ago and am now in the throes of a dissertation at Sheffield University. I just wanted to say thank you for writing such a wonderful book that explains everything really logically and is also inspiring and interesting! Yes, I never thought I would say that about research methods! It's worth every penny!
-- - Donna O'Brien, euphoric, nearly-finished dissertation student --This text refers to an out of print or unavailable edition of this title.

Review

"With an excellent new chapter on Troubleshooting, this text remains the best-value and most easily accessible textbook for students taking a Management or Accounting degree. Thoroughly recommended." --This text refers to an out of print or unavailable edition of this title.

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First Sentence
Although research is central to both business and academic activities, there is no consensus in the literature on how it should be defined. Read the first page
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9 of 9 people found the following review helpful By A Customer on 10 July 2003
Format: Paperback
I was given this book by my disseration tutor to help me write my methodology for my MSc. I liked it so much, I bought the company. No, really I liked it so much I bought my own.
Not only did it help me explain my methodology, it offered advice on how to get started on the chapters I didn't know what to do with, what to do if I'd done nothing and the deadline loomed, how to analyse my data without killing myself over it and provided numerous examples of other peoples work. Despite having never written a dissertation before I feel confident that I'm on the right lines, and know where I'll turn if it all goes wrong and my tutor is unavailable. In fact I wish I'd bought it before I'd even started as the advice on chosing a research area would have been very useful in selecting a topic.
I can't recommend it enough. It may be a bit more pricey than some, but it offers much much more. If you're reading this knowing you'll never get it done, or not knowing what to do, this book can only help, and it won't make you feel a fool while you're doing it either.
PS I'd like to thak the authors for providing sensible, readable and valuable advice during the most stressful period of my academic career. You're as good as therapy and much cheaper!
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6 of 6 people found the following review helpful By A Customer on 15 Jun. 2002
Format: Paperback
Hussey & Hussey is a must for anyone doing an academic research especially if its a post graduate research. I found it was very informative and thought provoking in that research has to be seen to be unbiased.
The skills attained from using the book to complete my MBA dissertation is now part of the way I review and consider issues around me.
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4 of 4 people found the following review helpful By Amazon Customer on 20 July 2003
Format: Paperback
This thoroughly updated Second Edition is now an excellent introduction for both undergraduate and Masters students. The writing is clear, focussed and very student-friendly, with a minimum of jargon, and the structure of the book is also very clear. It will help students from the outset - choosing a research question - to the writing up and presentation of the results of their research project. It has a very good (if somewhat simplistic) chapter on overall research paradigms, which I have found to be especially useful for students undertaking a qualitative project for the first time. It has considerably more intellectual validity than many texts on 'case-study methods', as it is more in tune with current trends in qualitative research.
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1 of 1 people found the following review helpful By Liudmila Kisialiova on 15 Mar. 2009
Format: Paperback
I was given this book by my tutor during my MSc dissertation research and I got exactly what I wanted: clear yet comprehensive explanations why and how to select the research methodology, detailed descriptions of methods, and, what is more, practical examples.

The book is full with hands-on examples of the theory application (e.g. research proposal samples, research question and objectives samples, etc.) which makes it very helpful for those not skilled in academics researches and need to go from practice to theory.

I can highly recommend this book for those who are stuck with the research as well as for those who would like to add real academical and practical value to their thesis.

5/5
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2 of 2 people found the following review helpful By A Customer on 23 Feb. 2005
Format: Paperback
An excellent book for everybody who has to prepare a dissertaion or a thesis. Written in simple language, easy to understand, providing vital information for the researcher.
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1 of 1 people found the following review helpful By Scrimla on 6 July 2006
Format: Paperback Verified Purchase
This book is probably the best coursework book I had on my MSc course. It clearly lays out how to approach a dissertation from start to finish. It is written clearly and cuts through all the academic terms that you need to define your methodology in a way that academics expect. Highly recommended.
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5 of 6 people found the following review helpful By A Customer on 8 July 2000
Format: Paperback
I found the book very useful when I was planning my business research methodology during my doctoral work. It provides practical guidelines on the qualitative and quantitative research approaches.
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By AMW on 25 Jun. 2014
Format: Paperback Verified Purchase
My best but ever. This got me through my Masters and a distinction in my dissertation. I recommend for every postgrad student.
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