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Synopsis
Introduces the art of generating referrals through networking with business associates, friends, and colleagues, and suggests tactics for increasing one's visibility.
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Most Helpful Customer Reviews
10 of 11 people found the following review helpful
Format:Hardcover
"Business by Referral" is a cross between a business plan and a referral marketing campaign. It is chocked full of ideas on how to motivate people to provide referals for your business. My favorite is the ingenious GAINS exchange which allows people to interface and learn about each person. GAINS offers an easy way to interview members one-on-one, and learn about their Goals-Accomplishments-interests, networks, skills. A very well done and easy to read book. I recommended it wholeheartedly to any business person (small business or large.)
18 of 22 people found the following review helpful
Format:Paperback
Does your success in business depend largely on your ability to market yourself and your services? Mine does, (I'm a professional speaker) and I peruse almost every new marketing book that comes down the pike. You know, the old "If I can get one good idea from the book, it is well worth reading" attitude. Well, this book breaks the mold. Hundreds of good ideas, but much more importantly, a blueprint for putting those ideas into action.
That's right. Not only does the book contain information about the single most powerful marketing force available to the entrepreneurial professional, it has worksheets to help you not just read about building referral business, but to actually start building your referral network. And the best part is, it works. I really used those worksheets, and they made a big difference.
This book is a MUST READ for anyone who needs to generate new business at a profit.
0 of 17 people found the following review helpful
Format:Hardcover
endless chain referral
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