|
 Trade In this Item for up to £0.25
Trade in The Business Playground for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
"The pages are packed with interesting research studies and techniques to unleash the potential within. Dave and Mark both believe you can't teach people to be creative, instead you must show them, and that is exactly what they do throughout the publication. For £14.99 you can certainly get your creative flair back on track with this highly engaging read".
Start Your Business Magazine, June 2010
Product Description
“Every child is an artist. The problem is how to remain an artist once we grow up”. Pablo Picasso
In today's flat world, business as usual no longer cuts it. Anyone can compete on quality, price and timing. So what's the secret weapon that will boost your business over and above the competition?
Creativity!
But far too often creativity is sidelined and the energy and excitement that go along side it are subdued.
The Business Playground will change all that!
Prodigious musician, producer and entrepreneur Dave Stewart, and advertising and branding guru Mark Simmons show you how to rediscover your creativity. Through a quirky selection of idea-inducing games and stimulating stories you'll be able to bring your workplace back to life.
Be inspired by creative conversations with legendary Mick Jagger, Tony Award winning director Matthew Warchus, and Microsoft co-founder Paul Allen. And learn from innovative companies like Google, NASA and Nokia.
Unleash your amazing creative potential and get ready to play!
What they say about Dave Stewart:
“If you are an entrepreneur and you spend time with Dave, you will know exactly what your next business idea should be, if you are a philosopher and you get talking to Dave, your mind will suddenly have clarity like never before. If you are a student and you listen to Dave, immediately you will believe in yourself and know exactly what you need to do next. Dave is a creative genius.”
Simon Fuller, Founder and CEO of 19 Entertainment and creator of American Idol
“Captain Dave is a dreamer and a fearless innovator, a visionary of high order, very delicately tractable on the surface but beneath that, he’s a slamming, thumping, battering ram, very mystical but rational.”
Bob Dylan
“Dave is who we all want to be – living his dream and actually changing the world every day with his gentle inspirational genius.”
Janice Vandenbrink, Senior Vice President of Global Systems at Visa International
“Dave is a truly extraordinary blend of creative genius and business person with flair.”
Rita Clifton, Chairman of Interbrand
“Real creativity has me in awe, and Dave Stewart is one of the most thrilling creative minds I have ever met.”
Anita Roddick, Founder of The Body Shop
“When I met Dave he talked for 12 hours about the impact of digitalizationon the production and distribution of media. As a banker, I didn’t know what the hell he was talking about - nor did anyone else. Over the next five years, we all found out”
Michael Philipp, Chairman and Executive Board Member of Credit Suisse Europe,
Middle East And Africa
“For over 30 years I have been working with creative people the world over; but none compare with Dave. His creative cup overflows with originality, profusion and, most importantly, generosity. He is undoubtedly a genius.”
– Andy Law, Worldwide Chairman, The Law Firm
“Jack of All Trades Master of All of Them” – Sunday Times
“He’s a One Man Advertising Think Tank” – The Daily Telegraph
What they say about Mark Simmons and Punk Marketing
"Blunt, fair, fearless and outrageous – just like the marketing style they espouse."
Publishers Weekly
"'Punk' reads like the insider wisdom your tattooed brother gave during your first nose-piercing session: 'Don’t show Mom, but the girls at school will dig it.'”
Advertising Age
“Taken together, their anecdotes show that truly original, engaging, and
— most important — surprising ads will always prevail, whether they’re
labeled punk or not.”
Business Week
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
3.0 out of 5 stars
A fascinating mind,
By Alison (uk) - See all my reviews
This review is from: The Business Playground (Paperback)
I wasn't overly sure what to expect from this when I bought it for some holiday reading but it didn't fail to fascinate and entertain. Some may find the layout distracts from the information within as it comes across too arty for it's own good in places. That said however - once you get over that then the insights as to how successful businesses are run and how to come up with and sieve through creative ideas is entertaioning and useful. The examples given from the authors' experience are great to read. Each chapter has a little game at the end that you can either ignore or get stuck into alone or with company so you can truely grasp the concepts covered in that section and play with them yourself. Overall a great book and I look forward to further publications especially from Mr Stewart.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A playful, fun and laugh-out-loud book with a vitally important business message,
This review is from: The Business Playground (Paperback)
Before we get to the fun, don't be misled. This book has a serious message and one that everyone in business in the current climate should pay heed to. The authors - one half of the Eurythmics plus a brandman who's worked with everyone from Coca-Cola to Al Gore's Alliance for Climate Protection - are on a mission to reignite creativity in the workplace. Kids, they say, are instinctively creative. But not only do we lose this skill as we grow up, organisations often obstruct creative behaviour. So, over twelve chapters, they share enough examples, tools, inspiration and insights to enable even the most process-driven employee to get creative.
Now to the games. From the contents list laid out like a board game ("try rolling a dice to tell you which chapter to read next") to the brightly coloured pages that look like someone has read the book before you and highlighted all the useful bits, this is a joy to read. Unlike other cringeworthy attempts at humour in business books, the playful computer-game-like characters and deadpan jokes work. But the real value in all this `fun' is in the board games at the end of each chapter. Want to come up with as many ideas a possible? Throw some prompter topics into a bowl, connect them each to a fork with a piece of string, mix them up and play idea spaghetti: pick a fork, follow the tangle to the prompter and see how many ideas you come up with in the next five minutes. The player with the most ideas after four rounds wins. Stuck for inspiration on a big problem? Spin a pencil round the wheel of distraction and follow the instructions. You might be told to go for a walk, do a crossword puzzle or have a vodka martini. As the authors say, even if the distracting activity doesn't send you straight to the lightbulb moment, at least you'll have had a good time. These games might sound trivial, but anyone who has sat through corporate brainstorming sessions and the like, will appreciate how formal `creativity' sessions often kill the buzz from the start. The authors know this - and provide real insights into how things work in practice. My favourite game - about getting others on board with your ideas - includes a `death by committee' square where your idea is shouted down and you must respond with the phrase "I'm so glad you brought that up", while smiling continually. Fail at this and you slide back to the beginning of the game. If you want to boost creativity in your organisation, give The Business Playground a spin. The games will immediately put you and your team in the mood for idea generation, problem-solving and off the wall thinking. And the insights into how things really work in organisations will make you realise you're not the only one battling against corporate malaise.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Playing to win...,
By
This review is from: The Business Playground (Paperback)
I heard the co-author Dave Stewart last Saturday on Radio 2, chatting with Jonathan Ross, and was intrigued, as I was not aware of his other activities outside of music, this book is a scorching way to investigate your own ideas, old and new, and work out how they could actually be turned into real business ideas. One of those books you really do not put down until you have finished it. Only downside: Jimi Hendrix spelt Jimmy...proofreaders missed this one..Otherwise a real inspiration.
Share your thoughts with other customers: Create your own review
|
Most Recent Customer Reviews |
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
